Description:

JOB TITLE: Marketing Manager

DATE: September 15, 2025

REPORTS TO: Chief Experience Officer

About Us:

IAAP (International Association of Administrative Professionals) is a dynamic and thriving organization dedicated to serving the needs and interests of our diverse membership community and beyond. We bring together professionals, businesses, and individuals who share a common passion and commitment to our profession.

Job Overview:

We are seeking a dynamic Marketing Manager to develop and execute comprehensive marketing strategies that drive brand awareness, member engagement, membership growth, program attendance, and revenue generation across all organizational offerings. This role is accountable for achieving specific growth and revenue targets through strategic marketing initiatives and will be measured on ROI of marketing investments. The ideal candidate will combine strategic thinking with hands-on execution to enhance IAAP's market presence and support our mission of advancing administrative professionals worldwide.

Key Responsibilities:

• Strategic Marketing Planning and Implementation

• Develop and execute marketing plans aligned with overall business objectives and that are community specific
• Drive measurable results in membership acquisition, retention, and revenue generation
• Collaborate with leadership to establish marketing priorities and initiatives
• Manage a dynamic team of professionals supporting marketing and content efforts
• Magazine Editorial Management (beginning late 2026)

• Create and manage editorial calendar
• Oversee content creation, sourcing, and management of contributing authors
• Supervise digital design elements and layout for publication
• Conduct thorough proofing and quality control processes
• Develop and manage house advertisements and promotional content
• Content Creation and Brand Management

• Oversee creation of engaging marketing materials including blog posts, social media content, and website copy
• Ensure brand consistency across all marketing channels and communications
• Build and maintain brand awareness through various marketing efforts
• Develop compelling content that resonates with target audiences
• Campaign Management and Digital Marketing

• Plan and monitor marketing campaigns across multiple channels
• Oversee social media platforms, email marketing, and website content
• Develop and oversee advertising campaigns including paid search and display ads
• Implement SEO optimization strategies to improve website visibility
• Market Research and Data Analysis

• Conduct comprehensive market research to understand target audiences and trends
• Analyze competitor activities and market positioning
• Track and analyze marketing data to measure campaign performance
• Gather and analyze customer feedback to improve products and marketing efforts
• Provide regular reports on marketing performance and key metrics

Qualifications:

• 2+ years of managerial/supervisory experience leading a dynamic team of passionate professionals
• 7+ years of strategic-level marketing experience
• Proven experience in digital marketing, content creation, and campaign marketing
• Editorial or publication management experience required
• Comfortability employing innovative and strategic thinking while balancing tactics and tasks
• Proficiency in CRM software, Microsoft programs, social media management platforms, Google Analytics, and SEO tools.
• Association or membership organization experience highly desirable.
• Professional certification, such as PCM, highly desirable.
• Ability for up to 10% domestic travel.

Competencies:

• Alignment to IAAP’s culture, purpose, strategy, and leadership philosophy
• Creative problem-solving skills and a proactive approach to credentialing
• Must exhibit initiative, ability to use good judgment, problem solving skills and take appropriate action
• Must be self -directed and able to work independently; plans work and carries it out without detailed instructions
• Ability to lead by example and support strategic initiatives
• Listens and responds effectively to questions; resolves problems
• Embraces change, innovation, and continuous improvement and influences others to do the same
• Ability to analyze and interpret marketing data and apply it appropriately to recommendations and decisions
• Ability to maintain confidentiality and appropriate discretion
• Strong project management skills with ability to manage multiple campaigns simultaneously
• Budget management capabilities with experience in resource allocation

Language Skills:

• Requires strong written and verbal communication skills
• Must present a professional approach in all communications
• Ability to effectively present information and respond to questions from diverse groups of individuals (internal team members, external customers and vendors, board members, etc.)
• Ensures understanding by asking clarifying questions and restates understanding for confirmation.

IAAP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

AMERICANS WITH DISABILITY SPECIFICATIONS

The physical demands and work environment characteristics below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

• Must be able to hear and speak effectively with customers by telephone or video chat
• Requires keyboarding capabilities to respond using a computer
• Visual acuity to read and develop written materials
• Prolonged periods of sitting and using the computer

Work Environment:

• Typically in a normal office or home office environment but travel requirements result in other work settings at event venues
• Must be able to concentrate /focus with constant interruptions
• May be required to work some overtime

Requirements:

Key Responsibilities:

• Strategic Marketing Planning and Implementation
• Develop and execute marketing plans aligned with overall business objectives and that are community specific
• Drive measurable results in membership acquisition, retention, and revenue generation
• Collaborate with leadership to establish marketing priorities and initiatives
• Manage a dynamic team of professionals supporting marketing and content efforts

Magazine Editorial Management (beginning late 2026)

• Create and manage editorial calendar
• Oversee content creation, sourcing, and management of contributing authors
• Supervise digital design elements and layout for publication
• Conduct thorough proofing and quality control processes
• Develop and manage house advertisements and promotional content

Content Creation and Brand Management

• Oversee creation of engaging marketing materials including blog posts, social media content, and website copy
• Ensure brand consistency across all marketing channels and communications
• Build and maintain brand awareness through various marketing efforts
• Develop compelling content that resonates with target audiences

Campaign Management and Digital Marketing

• Plan and monitor marketing campaigns across multiple channels
• Oversee social media platforms, email marketing, and website content
• Develop and oversee advertising campaigns including paid search and display ads
• Implement SEO optimization strategies to improve website visibility

Market Research and Data Analysis

• Conduct comprehensive market research to understand target audiences and trends
• Analyze competitor activities and market positioning
• Track and analyze marketing data to measure campaign performance
• Gather and analyze customer feedback to improve products and marketing efforts
• Provide regular reports on marketing performance and key metrics

Qualifications:

2+ years of managerial/supervisory experience leading a dynamic team of passionate professionals

7+ years of strategic-level marketing experience

Proven experience in digital marketing, content creation, and campaign marketing

Editorial or publication management experience required

Comfortability employing innovative and strategic thinking while balancing tactics and tasks

Proficiency in CRM software, Microsoft programs, social media management platforms, Google Analytics, and SEO tools.

Association or membership organization experience highly desirable.

Professional certification, such as PCM, highly desirable.

Ability for up to 10% domestic travel.

Competencies:

Alignment to IAAP’s culture, purpose, strategy, and leadership philosophy

Creative problem-solving skills and a proactive approach to credentialing

Must exhibit initiative, ability to use good judgment, problem solving skills and take appropriate action

Must be self -directed and able to work independently; plans work and carries it out without detailed instructions

Ability to lead by example and support strategic initiatives

Listens and responds effectively to questions; resolves problems

Embraces change, innovation, and continuous improvement and influences others to do the same

Ability to analyze and interpret marketing data and apply it appropriately to recommendations and decisions

Ability to maintain confidentiality and appropriate discretion

Strong project management skills with ability to manage multiple campaigns simultaneously

Budget management capabilities with experience in resource allocation

Language Skills:

Requires strong written and verbal communication skills

Must present a professional approach in all communications

Ability to effectively present information and respond to questions from diverse groups of individuals (internal team members, external customers and vendors, board members, etc.)

Ensures understanding by asking clarifying questions and restates understanding for confirmation.

IAAP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

AMERICANS WITH DISABILITY SPECIFICATIONS

The physical demands and work environment characteristics below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

Must be able to hear and speak effectively with customers by telephone or video chat

Requires keyboarding capabilities to respond using a computer

Visual acuity to read and develop written materials

Prolonged periods of sitting and using the computer

Work Environment:

Typically in a normal office or home office environment but travel requirements result in other work settings at event venues

Must be able to concentrate /focus with constant interruptions

May be required to work some overtime