Marketing Manager

About Anker Innovations

Anker Innovations is a global leader in consumer electronics and the parent company of pioneering brands including Anker, soundcore and eufy. With a strong global footprint across Asia, Europe, the Middle East, and North America, our mission is to empower smarter lives through innovative, high-quality technology products trusted by millions worldwide.

About the Role

We are looking for a dynamic and results-oriented Marketing Manager to lead strategy and execution across key African markets. Based in Dubai, this role will drive brand growth, local market relevance, and consumer engagement through integrated campaigns, strategic partnerships, and go-to-market excellence. This is both a strategic and hands-on position , with direct accountability for strengthening brand visibility and delivering commercial impact in one of our fastest-growing regions.

Key Responsibilities

• Develop and lead 360° marketing strategies tailored to Africa, aligned with brand and commercial objectives, with a strong focus on offline activations.
• Execute integrated campaigns across retail, PR, experiential, and influencer channels, supported by social media and digital amplification.
• Drive offline brand presence through local activations, partnerships, sponsorships, and events that build awareness, trust, and consumer engagement.
• Support digital and social media campaigns by managing the regional content calendar with agencies and global teams, ensuring synergy with offline programs.
• Collaborate with sales and product teams to launch new products using market-relevant GTM strategies, impactful retail visibility, and consumer-centric messaging.
• Maximize retail impact through strong in-store merchandising, POS materials, shopper engagement activities, and seasonal campaign alignment.
• Own and manage regional marketing budgets , ensuring efficient allocation between offline and digital investments to deliver maximum ROI.
• Measure and analyze campaign effectiveness , generating insights to continuously optimize offline and online initiatives.
• Act as brand custodian for the portfolio in Africa, ensuring consistency in tone, messaging, and customer experience across all touchpoints.
• Build and manage relationships with agencies, vendors, distributors, and partners to deliver high-quality execution on time.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5-7+ years of experience in brand or marketing roles, ideally within consumer electronics, FMCG, or tech industries.
• Proven track record in developing and executing integrated campaigns across offline, retail, PR, events, and social/digital channels.
• Strong exposure to offline activations such as partnerships, sponsorships, and retail visibility programs, complemented by experience managing social media and digital campaigns.
• Solid understanding of consumer engagement levers in both traditional and digital environments (e.g., retail merchandising, PR, influencer, content, performance marketing).
• Strong analytical skills with the ability to interpret data and generate insights to guide strategy and optimize performance.
• Excellent cross-functional collaboration and stakeholder management skills, working effectively with sales, product, and external partners.
• Ability to thrive in a fast-paced, multicultural, and dynamic regional environment.
• Candidates with prior experience in Africa and an understanding of its consumer and retail landscape will be strongly prioritized.

What We Offer

• Opportunity to lead marketing for globally recognized tech brands
• Exposure to regional and global leadership and cross-functional teams
• A dynamic, fast-paced, and collaborative work environment in Dubai, UAE
• Career growth and development in a high-impact role within a rapidly scaling organization

If you're passionate about bringing innovative technology to life, building e-commerce momentum, and shaping brand stories that resonate across cultures, we'd love to hear from you.