Marketing Manager

Key Responsibilities

· Marketing Strategy & Leadership

• Develop and execute an integrated marketing strategy aligned with business goals.

• Collaborate with the CRO on brand direction, messaging, and investments.

• Analyze marketing performance and optimize for ROI.

• Serve as team leader for in-house SEO and social media efforts.

· Proposal & Sales Enablement

• Own the end-to-end Request for Proposal (RFP) process, ensuring high-quality, timely submissions.

• Lead the outsourced RFP team, managing timelines and quality.

• Collaborate with business development to tailor responses.

• Ensure high attention to detail in formatting, messaging, and data accuracy.

• Support the sales team with custom collateral and lead tools.

· Digital Marketing & Content

• Oversee SEO, content creation, and web optimization with internal and vendor teams.

• Manage blog, social media, and email marketing campaigns.

• Report monthly on digital metrics and insights.

· Internal Communications & Branding

• Distribute internal communications and engagement materials.

• Maintain consistent brand identity across all channels.

• Coordinate with design for high-quality visual collateral.

· Event Marketing & Partnerships

• Oversee trade show participation and industry partnerships.

• Manage promotional inventory and seasonal campaigns.

· Vendor & Project Management

• Manage external vendors and freelancers.

• Monitor project timelines and the marketing budget.

Experience & Qualifications

• 4+ years in B2B marketing, preferably in field-based industries (landscape, facilities, construction).

• Proven success in digital marketing, SEO, and social media.

• Experience managing RFPs and supporting sales teams.

• Strong writing and communication skills.

• Team leadership or cross-functional collaboration experience.

Education

• Bachelor's Degree in Marketing, Communications, or related field.

Technical Proficiency

• Google Analytics and search tools

• Email marketing platforms (e.g., HubSpot, Constant Contact)

• Canva or Adobe Creative Suite

• Google Workspace or Microsoft Office, especially Excel/Sheets