Marketing Manager

Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, with expertise in SEO, social media marketing, and multichannel strategies. This role requires a creative thinker who can develop compelling content and execute effective campaigns across various platforms. If you are passionate about marketing and have a proven track record in B2B environments, we want to hear from you.

Duties

• Develop and implement comprehensive marketing strategies that align with business objectives.
• Manage all aspects of digital marketing including SEO, content marketing, email marketing, and performance marketing.
• Oversee social media marketing efforts across platforms such as Facebook, ensuring engagement and growth.
• Utilize Google Analytics to monitor campaign performance and make data-driven decisions.
• Collaborate with the sales team to enhance advertising sales initiatives and support product management efforts.
• Create engaging content for various channels including websites (WordPress), blogs, print advertising, and e-commerce platforms.
• Lead budgeting processes for marketing campaigns while ensuring cost-effective strategies are employed.
• Utilize Adobe Creative Suite to design visually appealing marketing materials.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify trends and opportunities for growth.

Experience

• Proven experience in a Marketing Manager role or similar position with a focus on digital marketing strategies.
• Strong knowledge of SEO, Google AdWords, Facebook Advertising, and analytics tools.
• Proficiency in Adobe Creative Suite for content creation and graphic design.
• Experience with multichannel marketing approaches including email campaigns, social media, and print advertising.
• Familiarity with HTML is a plus for website management tasks.
• Excellent copywriting skills with the ability to create persuasive messaging tailored to target audiences.
• Demonstrated ability to manage budgets effectively while achieving desired outcomes.
• Strong analytical skills to assess campaign performance and adapt strategies accordingly. Join our team as we strive for excellence in our marketing efforts!

Job Type: Full-time

Pay: $84,705.31 - $102,010.70 per year

Work Location: Remote