Senior SEO Specialist

Senior SEO Specialist – AI-Driven | E-Commerce and Marketplace Optimization

About NuWatt Lighting

NuWatt Lighting designs and manufactures high quality, LED solutions for residential, commercial, and industrial spaces. We are scaling rapidly on Amazon, Shopify, Home Depot, Wayfair, and other marketplaces, driven by a culture of innovation, sustainability, and exceptional customer experience.

The Opportunity

We are looking for a Senior SEO Specialist who thrives in both strategy and execution. This is a builder's role ideal for someone who enjoys being hands on, driving measurable results, and mentoring others. You’ll lead our organic growth strategy across multiple digital storefronts and guide our internal processes as we scale.

You’ll work cross functionally with Marketing, Product, and Graphics team while driving traffic, visibility, and conversions across all channels. If you're excited by AI-enabled SEO workflows and eCommerce optimization, this role is for you.

Requirements

1. 5+ years of hands on SEO experience (3+ in a senior/leadership role).

2. 5+ years of experience in writing and reviewing front end SEO content and back end Metadata.

3. 5+ years of proven Amazon SEO expertise, specializing in keyword driven copywriting for product titles, bullet points, and descriptions. Skilled in building fully optimized listings, achieving top keyword rankings, and improving Best Seller Rank to secure leading positions within competitive categories.

4. 4+ years of strong keyword research and execution across eCommerce platforms such as Amazon, Home Depot, Shopify, Wayfair, Walmart, and Lowe’s.

5. 4+ years of technical SEO experience, including structured data, internal linking, page speed, and crawlability best practices.

6. 4+ years of developing and executing backlink outreach and digital PR strategies.

7. 3+ years of experience in Shopify SEO, including architecture, Liquid, schema markup, and CRO/UX optimization.

8. 2+ years of experience using AI tools like ChatGPT, Jasper, Surfer, and Python scripts to scale audits, content, and reporting.

9. Proven experience as an SEO Specialist or similar role with a strong portfolio of successful projects.

Key Responsibilities

Strategy & Road mapping:

· Build and manage the SEO roadmap across Shopify, Amazon, Home Depot, Wayfair, Lowe’s, and Walmart.

· Develop and implement effective SEO strategies to improve search engine rankings.

· Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

Content & Keyword Management:

· Lead keyword research using Keyword tools and map terms to product, collection, and blog pages.

· Partner with the SEO Copywriter to create optimized, engaging blog content on Shopify.

· Optimize website content, Amazon content, Home Depot content, and content across all other sales channels for targeting high volume and high conversion keywords across all channels

On Site & Technical SEO:

· Guide developers on metadata, structured data, internal linking, and performance enhancements.

· Address crawl issues and implement schema at scale.

· Perform technical SEO audits and implement necessary improvements

Link Building:

· Manage link-building campaigns to enhance domain authority.

Reporting:

· Track keyword performance, rankings, organic revenue, and conversion metrics across all channels

· Monitor and analyze website performance using Google Analytics and Google Search Console

· Develop reporting mechanisms for Amazon keyword and tracking performance in increasing Best Seller Ranking

Leadership & Collaboration:

· Mentor SEO writers and developers.

· Uphold SEO standards and encourage team wide quality checks.

Qualifications

• Proven experience as an SEO Specialist or similar role with a strong portfolio of successful projects.
• Must be able to work full time in person in Los Angeles, California
• In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, and SEM tools.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Strong analytical skills with the ability to interpret data and make data driven decisions.
• Excellent communication skills and the ability to work collaboratively in a team environment or effectively on your own

What We Offer:

· Health, dental, and vision coverage

· 401(k)

· Paid time Off (Sick, Vacation, Holidays)

· Collaborative and high growth work environment

NuWatt Lighting is proud to be an Equal Opportunity Employer.

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have 5+ years of hands on SEO experience & 3+ in a senior or leadership role?
• Do you have 5+ years of experience in writing and reviewing front end SEO content and back end Metadata?
• Do you have 5+ years of proven Amazon SEO expertise, specializing in keyword driven copywriting for product titles, bullet points, and descriptions. Skilled in building fully optimized listings, achieving top keyword rankings, and improving Best Seller Rank to secure leading positions within competitive categories?
• Do you have 4+ years of strong keyword research and execution across eCommerce platforms such as Amazon, Home Depot, Shopify, Wayfair, Walmart, and Lowe’s?
• Do you have 4+ years of technical SEO experience, including structured data, internal linking, page speed, and crawlability best practices?
• Do you have 4+ years of developing and executing backlink outreach and digital PR strategies?
• Do you have 3+ years of experience in Shopify SEO, including architecture, Liquid, schema markup, and CRO/UX optimization?
• Do you have 2+ years of experience using AI tools like ChatGPT, Jasper, Surfer, and Python scripts to scale audits, content, and reporting?
• Do you have proven experience as an SEO Specialist or similar role with a strong portfolio of successful projects?

Ability to Commute:

• Los Angeles, CA 90040 (Required)

Work Location: In person