Social Media Marketing

Title: Social Media Marketing

Fulltime

Job description:

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will possess a strong understanding of digital marketing, advertising, and social media trends, along with excellent communication skills to foster relationships with our online community.

Responsibilities

Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.

Create engaging content tailored to each platform that resonates with target audiences.

Monitor social media channels for trends, customer feedback, and engagement opportunities.

Utilize tools such as Hootsuite for scheduling posts and analyzing performance metrics.

Collaborate with the marketing team to align social media campaigns with overall marketing objectives.

Manage relationships with influencers and partners to enhance brand visibility.

Conduct public relations activities to promote company initiatives through social media.

Edit videos and graphics using Adobe Creative Suite tools including Adobe Illustrator to create visually appealing content.

Optimize content for search engines (SEO) to improve organic reach and engagement.

Requirements

Proven experience in digital marketing and advertising with a focus on social media marketing.

Strong relationship management skills to effectively engage with audiences and stakeholders.

Proficiency in using social media management tools such as Hootsuite or similar platforms.

Familiarity with public relations strategies and practices.

Experience in video editing and graphic design using Adobe Creative Suite (including Adobe Illustrator).

Knowledge of SEO best practices to enhance content visibility.

Excellent written and verbal communication skills with a keen eye for detail.

Ability to work independently as well as collaboratively within a team environment.

Join us in shaping the voice of our brand through innovative social media strategies!

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• Health insurance

Work Location: In person