Marketing Manager

Job description

Job Title: Marketing Manager

Job Type: Full-time

Company Description:

Invest Group Overseas (IGO) is a leading company committed to delivering innovative products and exceptional customer experiences. We are seeking a dynamic, results-driven Marketing Manager to join our growing team. If you are passionate about marketing strategy, creative campaigns, and driving business growth, we want to hear from you!

Job Summary:

As a Marketing Manager, you will be responsible for overseeing and executing strategic marketing plans aimed at expanding our brand presence and driving business growth. You will manage marketing campaigns, analyse market trends, and lead a talented team to deliver high-impact marketing initiatives. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, with a focus on achieving measurable results.

Requirements for a Marketing Manager position may include:

• A bachelor's or master's degree in marketing, business administration, or a related field. Additional certifications in marketing or sales may be beneficial.
• Business Writing Skills Exceptional ability to create clear, concise, and professional written content for various marketing channels, including reports, proposals, emails, and promotional materials.
• AI Tools and ChatGPT Proficiency Advanced understanding and hands-on experience using AI tools, including ChatGPT, for generating marketing content, automating customer interactions, and enhancing campaign strategies. Comfortable integrating AI solutions to improve productivity and decision-making processes.
• Digital Marketing Expertise Proficiency in SEO, SEM, social media management, content marketing, and digital advertising platforms to drive traffic and engagement.
• Customer Relationship Management (CRM)Experience with CRM tools and managing customer databases to enhance customer engagement and retention.
• Extensive experience in marketing, with a proven record of successfully driving business growth and achieving marketing goals.
• Strong leadership and management skills to effectively lead marketing teams.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and engage with clients, stakeholders, and external partners.
• A data-driven mindset with the ability to utilize analytics and market insights for informed decision-making.

Key Responsibilities:

• Develop and implement strategic marketing plans that align with corporate objectives for products and services.
• Execute both short- and long-term marketing programs to support organizational sales and revenue goals.
• Research, analyze, and monitor market trends, technological, financial, and demographic factors to capitalize on opportunities and minimize competitive risks.
• Develop and manage the marketing budget, ensuring efficient allocation of resources across marketing activities.
• Plan, coordinate, and oversee advertising and promotional activities, including digital marketing, print media, online campaigns, and direct mail efforts.
• Evaluate and recommend strategies for distribution channel development and market penetration.
• Negotiate contracts and terms with agencies and suppliers for major marketing services.
• Serve as the primary liaison with external agencies for ongoing promotional campaigns and marketing materials.
• Oversee the development and production of promotional materials, collateral, and other marketing assets.
• Define product positioning, packaging, and pricing strategies to maximize market share and profitability.
• Monitor market trends, competitor activities, and customer preferences to adjust marketing strategies accordingly.
• Evaluate market research findings and implement marketing strategies that respond to changing market conditions and customer needs.
• Analyze financial, technological, and demographic data to support decision-making and strategy adjustments.
• Manage the development and maintenance of a comprehensive customer database to enhance targeting and customer engagement.
• Direct and lead the marketing team, fostering an environment of collaboration and high performance.
• Provide leadership in managing marketing campaigns, ensuring that all efforts align with company goals and objectives.

Job Type: Full-time