Marketing Manager

Who We Are

In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.

We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.

Who We Want

The Marketing Manager serves as a strategic marketing consultant and marketing relationship manager for Carson partner firms. In this role, Marketing Managers act as the primary liaison between financial advisors and the Carson marketing team - helping firms identify growth opportunities, develop and implement marketing strategies, and leverage Carson’s full suite of resources. This role balances execution support, campaign coordination, and proactive consultation to drive firm growth and elevate the partner experience.

What To Expect

• Partner Consultation & Growth Support
• Serve as the primary point of contact for partner firms on marketing strategy, resources, and execution.
• Provide ongoing marketing consultations to help partners implement strategies that drive firm growth (e.g., events, referral campaigns, digital marketing, COI strategies).
• Interpret marketing analytics and partner data to provide insights and recommendations.
• Share best practices and success stories across partner firms to maximize impact.
• Marketing Execution & Coordination
• Assist partners with execution of annual marketing plans.
• Coordinate campaigns, events, and initiatives across marketing teams and departments.
• Process partner requests and route projects to the appropriate production teams (content, design, digital, etc.).
• Support implementation of local marketing strategies in select markets.
• Relationship Management
• Build trust and serve as the face of the marketing team for assigned partners.
• Provide high-touch service, including recurring partner meetings and added support where needed. Support partner education through webinars, trainings, and presentations at events.
• Ensure partners are aware of and effectively using available marketing tools and resources.
• Cross-Team Collaboration
• Collaborate with internal Carson teams (content, design, digital, events, analytics, etc.) to deliver marketing solutions for partners.
• Partner with corporate marketing leaders to support enterprise-wide initiatives, study groups, and pilot programs.
• Provide feedback from partners to inform marketing service improvements and new offerings.

What You Need

• Strong verbal and written communication skills, with the ability to consult and present confidently.
• Excellent project management skills and the ability to manage multiple partner relationships simultaneously. High attention to detail, accuracy, and follow-through.
• Familiarity with digital marketing tools (automation platforms, websites, SEO, social media, analytics).
• Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, deadline-driven environment while maintaining quality.
• Proactive, solutions-oriented mindset with energy, enthusiasm, and a desire to learn.

Education & Experience Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 5+ years of marketing experience, ideally in a client-facing or consulting role.
• Proven experience developing and executing marketing strategies across multiple channels.
• Demonstrated success in building strong client or partner relationships.

EEO Statement:

In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.

The total rewards expected for this role include:

• Starting annual base salary between $80,000 - 109,525.
• Variable compensation potential (Bonus and/or commissions)
• Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Sabbatical Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.