Marketing Manager

Company Description
For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them!

Marketing Manager

Sacramento, CA

Welcome to NS BlueScope Coated Products North America (CPNA), a joint venture between BlueScope and Nippon Steel.

Our team of 600 people is our strength, and we want our people to be safe, successful and well.

We love what we do. We’re committed to being leaders in creating and inspiring metal into a wide range of finished products including metal roofing, siding and decking – building beauty and strength in our communities. Our brands include Steelscape, ASC Building Products, ASC Steel Deck and AEP Span.

Working in close-knit teams, our culture feels like a local business while benefiting from the scale of the group and global organization.

Joining the CPNA team means you’ll play your part in our ongoing success as we consistently deliver for our customers and strengthen our communities, now and into the future.

Purpose

The Marketing Manager leads the development and implementation of strategies, plans, and programs that drive brand awareness, demand generation, and lead conversion. The Marketing Manager supports business plans & company strategies through direct partnering with customers, sales, and operational teams. The Marketing Manager collaborates with the VP of Marketing, Strategy, & Innovation in formulating long-term marketing strategies that align with organizational vision and target channels, customers, and areas of opportunity. The Marketing Manager works to develop innovative omnichannel strategies that drive demand throughout the end-to-end customer journey. The Marketing Manager builds, mentors, and leads a small, high-performing team and fosters a culture of collaboration, proactivity, and impact.

Primary Duties & Responsibilities

• Develop and oversee the implementation of marketing strategies that promote brand recognition, preference, and lead generation among key and emerging channels
• Research, evaluate, deploy, and monitor marketing tactics that align with strategic plans, and assess these tactics for effectiveness (including reporting on spend and ROI)
• Lead team workload planning, ideation, development and resource management, including synthesizing and balancing organizational stakeholder requests for marketing support
• Continues to enhance marketing professionalism through strategic brand management, the evaluation of marketing tools and technologies, and through team mentorship and guidance
• Plan, execute and oversee marketing launches for new product & service additions
• Collaborating with North American and global project teams in support of global product and brand initiatives and outreach strategies

Tools Required

• Annual market assessment

• Corporate/company/global product strategy

• Marketing metrics – CRM output, Google Analytics, SEO tools

• Annual Business Unit strategies

• Quarterly and Monthly Plan and Actuals data on key target measures

• Microsoft Office products and multiple marketing technology solutions

• Workday

Education, Experience & Qualifications

Minimum

• Bachelor’s degree (or higher) in business, marketing or related field or equivalent experience.

• 5+ years of relevant experience in Marketing through complex channels to market

• 3+ years owning and leading strategic marketing initiatives

• Ability to develop and articulate marketing strategies and associated planning documents

• Ability to capture market and audience insights, and to translate into effective marketing strategies and programs

• Experience seeking, testing and evaluating new marketing tactics to reach target audiences

• Demonstrated experience leading teams and/or team related projects including resource allocation

• Knowledge and/or experience in B2B2C marketing

• Understanding of digital marketing (paid & owned) programs, marketing technologies (CRM, CMS, Adtech etc), techniques and tools Including performance evaluation metrics

Preferred

• 7+ years of relevant experience in Marketing in the building material or construction industry.

• 5+ years of experience in a marketing manager or director role with a similar B2B2C channel marketing approach

• 3+ years experience guiding and managing a team in alignment with business priorities

Skills & Competencies

• Demonstrated experience across the BlueScope Marketing Competencies (Strategy, Customer Experience Focus, Integrated Insights, Marketing Acumen, Marketing Planning, Digital Integration, Product Management, Marketing Communications, Measuring & Monitoring, Channel Management, Brand Management)

• Analytical and innovative problem-solving skills

• Budgeting and ROI thinking

• Coaching and developing others

• Drive for results

• Effectively leading and developing engaged teams

• Embracing & implementing change

• Commitment to safety and employee wellbeing

• Interpersonal and communication skills, including business presentations

• Knowledge of current and future trends in marketing strategy and digital technology

• Awareness and proficiency with common marketing technologies including CRM, CMS. marketing automation and common marketing analytics and reporting methods

• Proficiency with Microsoft Office software

• Project management

• Follow BlueScope safety framework

• Strategic thinking and overall business acumen

Salary Range: This position's estimated annual base salary is $138,758.00 - $208,136.00. Actual base salary will be dependent on an individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.

Additional Information
The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

EEO: Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.