Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Nida Kule Esentepe, Şişli, İstanbul, Türkiye office.

Reports to: Marketing Director

The Role

The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.

You’ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.

KEY RESPONSIBILITIES

• Collaborate with the team to plan and deliver marketing campaigns in line with business objectives
• Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media
• Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)
• Manage costs and optimise spend across marketing channels and prove ROI
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Manage marketing agencies (social, PPC or other) to effectively deliver
• Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging
• Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management
• Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards
• Track and analyse consumer behaviour and adjust campaigns accordingly
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

LEADERSHIP

• Line manages marketers across a range of B2B products, primarily events
• Provide guidance, feedback, and inspiration to line reports
• Champion the adoption and optimisation of marketing technology solutions and digital marketing
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure line reports are competent and have the skills and training required
• Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient
• Reflect the high-performance culture of the marketing team
• Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's

ANALYSIS & INSIGHT

• Monitor campaign performance by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights
• Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & post-show surveys, registration forms, industry research
• Work with internal teams to ensure data governance and data management policies are adhered to
• Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards to monitor performance
• Build a culture of testing and metrics-driven decision making in the teams
• Share case studies with marketers within the group, division, and Informa Markets

PLANNING & CAMPAIGN MANAGEMENT

• Work with the event team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
• Development of marketing budgets in line with plans and ensure budget trackers are up to date
• Recommend external suppliers and ensure adherence to contractual terms and delivery
• Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's
• Ensure optimisation of spend across marketing channels
• Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

MARKETING EXECUTION

• Identify the target universe and key segments within the target universe
• Develop personas, value propositions and messaging for each of the key segments for each product
• Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel
• Monitor and recommend adjustments to the digital marketing activity based on performance metrics
• Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)
• Manage the PR plan (internal or external) and liaise with the event manager/event director
• Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost
• Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
• Oversee the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards
  
  

Qualities needed for the role

• Ability to quickly learn new technologies and tools
• Up to date with the latest trends and best practices in marketing and analytics
• Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance

• A growth mindset and highly proactive
• Ability to work under pressure
• Collaborative
• Adaptabile
• High degree of cultural awareness, working with a global team

Skills required

• Proven experience in marketing management delivering products to market ––physical or virtual events or digital solutions i.e. news, data or intelligence products
• Extensive knowledge of marketing strategies, channels, and branding
• Experience in marketing analytics and reporting platforms
• Understanding of marketing automation and analytics tools
• Excellent communication and influencing skills
• Strong copywriting skills and attention to detail

Desired

• BSc/MSc degree in Marketing or certified marketing qualifications
• Experience in the events industry or similar fast-paced environment
• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of social media listening and sentiment analysis
• Experience using Eloqua and Adobe Experience Manager
  
  

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR .

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• A comprehensive company funded private medical insurance with international coverage
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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