Marketing Manager

Utkarsh Global Foundation (formerly known as Utkarsh Star Mitra Mandal) is a nationwide nonprofit organization committed to promoting the welfare of society. In collaboration with government bodies, we focus on key sectors including:

• Environmental protection
• Animal welfare
• Women’s education and empowerment
• Social justice
• Disaster preparedness

Our goal is to create a better world for all living organisms and human beings.

Job Title

Marketing Manager

Job Summary

We are seeking a dynamic and experienced Marketing Manager to lead and enhance our marketing efforts, elevating our brand presence. The ideal candidate will have 3+ years of marketing experience in the NGO sector and a strong understanding of 360-degree marketing strategies.

The Marketing Manager will be responsible for developing and implementing integrated marketing plans that drive engagement, increase visibility, and support our mission.

Key Responsibilities1. Strategy Development

• Develop and execute comprehensive marketing strategies aligned with the NGO’s mission, vision, and goals.
• Create and manage annual marketing plans, including budgeting and timelines.

2. Brand Management

• Oversee the development and maintenance of the NGO’s brand identity, ensuring consistency across all channels.
• Craft compelling narratives and messaging that resonate with stakeholders, donors, and the community.

3. Digital Marketing

• Design and implement digital marketing campaigns (social media, email marketing, SEO/SEM, online ads).
• Analyze digital metrics and adjust strategies to optimize performance and engagement.

4. Content Creation

• Produce high-quality content for websites, social media, blogs, newsletters, and press releases.
• Coordinate with designers, writers, and other creatives to ensure cohesive and impactful content.

5. Event Marketing

• Plan and execute marketing strategies for events, fundraisers, and campaigns.
• Manage logistics, promotions, and post-event evaluations to measure success.

6. Partnerships & Outreach

• Build and maintain relationships with media, influencers, community organizations, and stakeholders.
• Identify and leverage opportunities for partnerships and collaborations to enhance visibility and impact.

7. Monitoring & Reporting

• Track and analyze marketing performance metrics (campaign effectiveness, engagement, ROI).
• Prepare regular reports and presentations for senior management and stakeholders.

8. Team Leadership

• Manage and mentor a team of marketing professionals and volunteers.
• Foster a collaborative and innovative work environment.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or related field. (Advanced degree/certifications are a plus.)
• Experience: 4–8 years of marketing experience, with at least 3 years in the NGO sector or a similar field.
• Skills:
• Proven expertise in 360-degree marketing strategies (digital, print, event-based).
• Strong knowledge of social media platforms, digital advertising, and CMS.
• Excellent communication, writing, and interpersonal skills.
• Analytical mindset with the ability to derive actionable insights.

Benefits

• Competitive salary and benefits package
• Opportunity to make a meaningful impact in the community
• Supportive and collaborative work environment
• Professional development and growth opportunities

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Ability to commute/relocate:

• Mulund, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing management: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person