Marketing Manager

BETTER FLOUR PVT LTD

www.thebetterflour.in

THE BETTER & BOLDER FLOUR

Company Overview:

Flour is the foundation of our meals. It certainly nourishes, but we asked ourselves, what if we made it better?

Taking the matter into our (flour-dusted) hands, we swapped traditional grains with healthier alternatives to deliver a flour that is both full of flavour and good for your gut.

Role Overview:

We have an exciting opportunity for a talented Marketing Manager to join our rapidly growing food brand. If you're looking for a dynamic role where you can make a significant impact, this is the perfect fit for you!

As a Marketing Manager, you will play a pivotal role in shaping and executing our brand strategies, driving market penetration, and enhancing our brand's presence. This role offers a unique opportunity to gain valuable experience in a fast-paced environment and make a meaningful impact on our brand's growth and market presence.

Responsibilities:

• Conduct market research and consumer insights analysis to identify emerging trends, competitive opportunities, and consumer preferences.
• Drive the development and execution of impactful marketing campaigns across various channels, including digital, social media, and experiential activations.
• Collaborate closely with cross-functional teams to ensure brand consistency across product development, packaging, pricing, and distribution.
• Track and analyze brand performance metrics, adjusting strategies as needed to drive continuous growth.
• Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand presence.
• Stay on top of industry trends, competitors' activities, and emerging marketing strategies to provide innovative recommendations.
• Act as a brand ambassador, embodying our brand values and creating a positive brand image both internally and externally.

Requirements and skills:

• Proven working experience as Marketing Manager or Associate Marketing Manager
• Experience in identifying target audiences and devising effective campaigns
• Data-driven thinking and an affinity for numbers
• Marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Market Research & Consumer Insights
• Advertising & Activation Campaigns

Potential Backgrounds:

• Bachelor's degree in marketing or related field
• 3+ years of brand management or marketing experience
• Proficiency in digital marketing tools and social media platforms
• Creative thinking and ability to contribute innovative ideas
• Self-motivated and adaptable to a fast-paced startup environment

On-site work: Worli office, 5 days a week & one 3rd Saturday working.