Marketing Manager

Role Overview

Allen Online is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Job Responsibilities:

Go-to-Market Plans

• Develop and implement 360° marketing plans to generate traffic and quality leads for a category — leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc.

• Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.

Value Proposition Development

• Create and articulate clear, compelling value propositions for our brand, courses and offerings.

• Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging.

Cross-Functional Collaboration

• Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

Campaign Management and Performance Tracking

• Monitor business trends and adapt campaigns based on spikes & dips in sales.

• Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel — ensuring focus on high-quality lead generation.

• Track and analyze campaign metrics, providing actionable insights and recommendations.

Market Understanding

• Develop a strong understanding of student needs, preferences, and behaviors.

• Use data-driven insights to inform strategy and enhance marketing effectiveness.

• Stay abreast of competitions’ offerings and marketing tactics.

What we are looking for:

• MBA with 6-8 years of experience in Marketing on consumer brands.

• Hands on experience building activations across digital and offline channels.

• Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems

• Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.

• Strong problem-solving abilities and a results-oriented mindset.

• Exceptional analytical skills - using insights to shape marketing strategies.

• Ability to multitask effectively while being highly organised in a fast-paced environment.

• Excellent communication & interpersonal skills, with the ability to collaborate across teams.

• Ability to deal with ambiguity without losing attention to detail.

• Comfortable speaking in English and Hindi.