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Marketing Manager
Wooster, United States
Adaptive Sports Ohio’s mission is to give individuals with disabilities a chance to play and we want you to be a part of our life changing programs! If you are a service minded, hard-working individual, we invite you to consider and apply for the Marketing Manager position.
Check out a short video from last year’s Dream Camp to see how our team changes the lives of individuals with disabilities: https://www.youtube.com/watch?v=t6XeZJuvxPU.
Job Description:
Check out a short video from last year’s Dream Camp to see how our team changes the lives of individuals with disabilities: https://www.youtube.com/watch?v=t6XeZJuvxPU.
Job Description:
Under the direction of the Chief Executive Officer and Director of Community-Based Programs, the Marketing Manager will be based in the Wooster office and will administer the organization's marketing and advertising. Administration includes but is not limited to:
- Deliberate planning, strategy and goal setting of marketing initiatives.
- Development of brand awareness and online reputation.
- Content management (including social media, website, and newsletter).
Content management duties include:
- Create a regular publishing schedule and administer the creation and publishing of relevant, original, high-quality content (for all channels).
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Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the organization’s target audience.
- Create, curate, and manage all published content (images, video, and written).
- Monitor, listen and respond to users while cultivating relationships.
- Oversee brand uniformity in design (ie: Social media graphics, website, newsletter and blog posts, etc.).
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI) as requested.
- Act as an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.
- Implement ongoing education to remain effective and monitor trends in marketing as well as social media tools, applications, channels, design and strategy.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media and content marketing.
Minimum Qualifications:
The Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future athletes, donors, and volunteers. Minimum qualifications include:
- Associates or Bachelors Degree in related field. Marketing degree is welcomed but not required with relevant work experience.
- Possesses knowledge and experience in the tenets of traditional marketing.
- Demonstrates creativity and documented immersion in social media.
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Displays ability to effectively communicate information and ideas in written and video format.
- Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
- Possesses functional knowledge and/or personal experience with WordPress.
- Ability to pass a background check and drug screen.
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