Marketing Manager

Key Responsibilities

• Brand Strategy & Positioning
• Develop and execute marketing strategies to enhance Paramotor’s visibility in the fintech and SaaS ecosystem.
• Build a strong brand identity that resonates with B2B and B2C audiences.
• Digital Marketing & Campaigns
• Plan, implement, and optimize digital campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Manage paid advertising, remarketing, and performance-driven campaigns to generate leads and conversions.
• Content & Communication
• Oversee the creation of compelling content (blogs, case studies, whitepapers, videos, social media creatives).
• Collaborate with design and product teams to ensure consistent messaging across platforms.
• Partnerships & Market Outreach
• Coordinate with business development teams for co-branded campaigns, partnerships, and sponsorship opportunities.
• Organize and promote events, webinars, and product launches.
• Analytics & Reporting
• Track and analyze campaign performance, customer acquisition costs, and ROI.
• Use data insights to optimize marketing strategies and ensure measurable impact.
• Team Leadership
• Manage and mentor a small marketing team and external agency partners.
• Drive a culture of innovation, experimentation, and data-driven decision-making.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 5–8 years of proven experience in marketing, preferably in fintech, SaaS, or digital commerce industries.
• Strong expertise in digital marketing tools (Google Ads, Analytics, HubSpot, LinkedIn Ads, Meta Ads, etc.).
• Excellent understanding of brand management, content strategy, and performance marketing.
• Strong analytical skills with a data-driven mindset.
• Creative thinker with excellent communication and storytelling skills.
• Ability to manage budgets, timelines, and cross-functional teams.

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person