Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, AI utilization and multichannel marketing strategies. This role requires a creative thinker with excellent analytical skills to optimize performance across various platforms. The Marketing Manager will collaborate with cross-functional teams to develop and implement effective marketing campaigns that enhance our market presence and support business objectives.

Duties

• Develop and execute comprehensive marketing strategies that align with business goals, focusing on B2B marketing initiatives.
• Manage and optimize digital marketing efforts including SEO, social media marketing, email marketing, and performance marketing.
• Oversee content marketing initiatives, ensuring high-quality copywriting that resonates with target audiences across multiple channels.
• Utilize tools such as Google Analytics and Adobe Creative Suite to analyze campaign performance and derive actionable insights.
• Coordinate multichannel advertising efforts, including print advertising and online campaigns via Google AdWords and Facebook Advertising.
• Implement marketing automation processes to streamline workflows and enhance customer engagement.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform strategic decisions.
• Collaborate with sales teams to align marketing strategies with sales objectives, ensuring effective communication of product offerings.
• Manage budgets effectively while tracking expenditures against forecasts to ensure optimal resource allocation.

Requirements

• Proven experience in a Marketing Manager role or similar position, demonstrating expertise in AI and digital marketing strategies.
• Strong knowledge of SEO, social media marketing, content marketing, email marketing, and analytics tools.
• Proficiency in Adobe Creative Suite and Canvas for content creation and design purposes.
• Familiarity with WordPress for website management and updates; basic HTML knowledge is a plus.
• Experience in managing advertising sales campaigns across various platforms including Google AdWords and Facebook Advertising.
• Excellent research skills combined with the ability to analyze data for informed decision-making.
• Strong copywriting skills with the ability to create compelling content tailored for diverse audiences.
• Demonstrated experience in product management and budgeting within a marketing context.
• Exceptional communication skills with the ability to work collaboratively across teams. Join us as we continue to innovate in our industry! Your expertise will help shape our brand's future.

Job Type: Full-time

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What AI have you used in marketing positions in past.

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Concord, NC 28027 (Required)

Ability to Relocate:

• Concord, NC 28027: Relocate before starting work (Preferred)

Work Location: In person