Marketing Manager

Goals for Marketing Department

• Support Paradigm new work goals (near and long term) by facilitating sales

efforts through market research, proposal and presentation development,

database management, and developing sales/marketing collateral.

• Solidify Paradigm as the most respected general contractor in the Houston

market amongst owners, architects, subcontractors, and staff using strategies

such as websites, social media, and print platforms.

• Promote the Paradigm Mission and Core Values through customized marketing

strategies focused on core markets and the “Paradigm Difference”.

• Showcase Paradigm as a company: “Building to a Higher Standard” with a

passion to “make a difference in the lives of the people we serve”.

Duties & Responsibilities

• Proposal and Presentation Preparation:
  • Overall responsibility for the proposal and presentation process inclusive of

soliciting required information from teammates in a detailed and timely

manner.

• Drives strategy to support the development of an effective response.
• Prepares proposals for designated assignments, including writing content,

creating design and layout, soliciting input from operations staff, and

establishing and enforcing internal and external deadlines.

• Ensures consistent messaging and quality control on all responses, and

continuously looks for ways to improve the final product.

• Designs and/or coordinates interview materials including PowerPoint,

presentation boards, leave behinds and handouts.

• Works with interview team to ensure presentation formats are highest quality

and consistent with market leaders.

• Participates in interview preparation meetings and offers input on possible

enhancements.

• Challenges market leaders to think differently and see client

challenges/intentions through a different lens; encourages a client-focused

approach vs. a technical approach.

Marketing Strategy and Brand Management:

contributing to planning sessions, evaluating research and data, discussing

possible strategies with planning team, and with the development of market

plans.

positioning, and strategic direction of the company by reading external

industry-related materials and news on current events, as well as internal

materials related to company strategy and direction.

include programs, campaigns, and tactics that lead to the achievement of

marketing and sales objectives and increase client engagement.

translate into brand strategy.

engagement, and distinguish the company in the marketplace.

consistency and alignment.

Tasks and Deliverables of Marketing:

Marketing Communication and Advertising:

both externally and internally.

coordinates with outside vendors.

advertising campaigns.

communication.

assisting with the creation and delivery of internal emails, letters, presentations,

or other appropriate methods of communication.

Public Relations/Promotions/Events:

ribbon cuttings, ground breakings, staff functions, family events (Christmas

Party, Sandcastle, and Skeet Shoot), grand openings, etc.

consistent branding.

submitting award nominations for projects, staff and company.

activities such as trade shows, sponsored events, and prospect meetings.

in-house photography.

happenings on projects and with Paradigm staff and families.

Christmas Cards.

Website/Social Media:

by working with the external vendors and internal leaders to ensure a site that is

consistent with our image, core values and high standards.

recommendations for revisions and enhancements to improve effectiveness.

viewers.

maximize communication and promotion of company news and events, using

such channels as Facebook, LinkedIn, and others as appropriate.

Marketing Database:

information, photography, entering into database, and updating as necessary for

use in qualification packages and proposals.

experience, education, certifications and other information to be used on

resumes and promotional materials.

efficiently use for future pursuits.

supplement response verbiage.

The employee signature below constitutes the employee’s understanding of the

requirements, essential functions, and duties of the position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice but will be discussed prior to assignment.