Marketing Manager

Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of multichannel marketing strategies, including digital and traditional platforms. This role requires a creative thinker with a passion for performance marketing and the ability to analyze data to inform decision-making.

Duties

• Develop and implement comprehensive marketing strategies that align with business goals and enhance brand visibility.
• Manage SEO efforts to improve organic search rankings and drive traffic to our website.
• Oversee social media marketing campaigns across various platforms, including Facebook Advertising, to engage our target audience effectively.
• Utilize digital marketing techniques, including email marketing and content marketing, to nurture leads and convert them into customers.
• Conduct market research to identify trends, customer needs, and competitive landscape, ensuring our strategies remain relevant.
• Collaborate with the sales team to create advertising sales strategies that support revenue growth.
• Manage the creation of engaging content across multiple channels, utilizing Adobe Creative Suite for design needs.
• Implement marketing automation tools to streamline processes and improve efficiency in campaign execution.
• Analyze campaign performance using Google Analytics and other metrics to optimize future marketing efforts.
• Oversee budgeting for all marketing activities, ensuring effective allocation of resources.

Experience

Automotive marketing experience preferred

• Proven experience in a Marketing Manager role or similar position with a focus on B2B marketing.
• Strong knowledge of e-commerce platforms and experience managing product management initiatives.
• Proficiency in WordPress for website management and HTML for basic coding tasks.
• Familiarity with print advertising strategies alongside digital approaches.
• Excellent research skills with the ability to translate findings into actionable insights.
• Exceptional copywriting skills for creating compelling marketing materials.
• Experience with performance marketing techniques that drive measurable results. Join us in this exciting opportunity to shape our brand's future through innovative marketing strategies!

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Paid time off

Work Location: Hybrid remote in Severn, MD 21144