Marketing Manager

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Job Description

Key Responsibilities

Strategic Marketing & Brand Positioning

Develop and implement a comprehensive marketing strategy aligned with corporate growth goals and sector priorities, including Energy, Government, Defence, Healthcare, and Corporate sectors.
Strengthen brand positioning through unified messaging across all marketing materials, presentations, and digital platforms.
Enhance corporate visibility by showcasing client success stories, case studies, and operational excellence.
Ensure all marketing initiatives align with the company’s business development processes and CRM systems.

Lead Generation & Client Engagement

Plan and execute targeted B2B digital campaigns to generate qualified leads within strategic sectors.
Develop and manage sector-specific marketing initiatives that support business development and revenue growth.
Monitor, analyze, and report on lead generation performance to support BD teams in achieving KPIs related to new contracts, cross-selling, and diversification.
Coordinate company participation in major industry exhibitions, conferences, and networking events to enhance market presence.

Digital & Content Marketing

Develop and manage an annual content calendar highlighting company milestones, mobilizations, innovations, and thought leadership.
Oversee the creation of branded materials such as videos, brochures, client presentations, and newsletters aligned with sector priorities.
Manage SEO, social media presence, and digital analytics to ensure continuous growth in visibility and engagement.
Collaborate with Group Marketing and external agencies for PR, web optimization, and creative execution.
Ensure all marketing and digital activities are data-driven and directly contribute to lead-generation goals.

Market Intelligence

Conduct market research and competitor analysis to identify business opportunities, market shifts, and potential risks.
Maintain a marketing intelligence dashboard tracking campaign ROI, digital performance metrics, and market penetration.
Provide monthly reports and insights to the Business Development Director on market trends influencing client decision-making.

Internal Collaboration

Work closely with the Business Development team to ensure all marketing efforts align with pipeline growth and tender success.
Collaborate with the Bid and Proposals team to align marketing collateral with submission requirements and sector-specific messaging.

Job Requirements

Candidate Requirements

Experience: 5–7 years of B2B marketing experience within the UAE, ideally in Facilities Management, Catering, or Contracting industries.
Education: Bachelor’s degree in Marketing, Communications, or Business Administration.

Key Skills

Proven track record in B2B lead generation and digital marketing campaign management.
Strong storytelling and brand-building abilities within service-based industries.
Expertise in digital tools, analytics platforms, and CRM systems.
Excellent written, visual, and communication skills.
Strong understanding of marketing ROI measurement, reporting, and performance analysis.
Dynamic, adaptable to change, delivering under pressure and innovative.

Mindset

Hands-on, commercially driven, and capable of managing a lean yet impactful marketing function that directly supports revenue targets.

Key Performance Indicators (KPIs)

Lead Generation: Number and quality of marketing-qualified leads contributing to the sales pipeline.
Brand Visibility: Growth in digital engagement, followers, and brand recognition across key sectors (Energy, Government, Healthcare, etc.).
Campaign ROI: Conversion of marketing campaigns into measurable business opportunities.
Content Delivery: Timeliness and quality of marketing materials for tenders, presentations, and events.

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