Marketing Manager

Position: Marketing Manager

Location: Surat
Experience: 4–10 Years
Industry Preference: FMCG / Agriculture
Employment Type: Full-time

Key Responsibilities:-

1. Digital Marketing & AI Strategy

• Develop and execute digital marketing strategies aligned with business goals.
• Utilize AI-powered tools for market research, customer segmentation, and campaign optimization.
• Stay updated on emerging AI marketing trends and integrate innovative solutions to enhance performance.

2. Lead Generation & Campaign Management

• Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, and other digital channels.
• Optimize campaigns for ROI and lead quality through continuous data analysis and A/B testing.
• Build automated lead nurturing workflows using CRM and AI-based marketing tools.

3. Brand Positioning & AI Integration

• Strengthen brand presence across digital platforms with consistent messaging and creative storytelling.
• Integrate AI solutions (ChatGPT, Jasper, Midjourney, HubSpot AI, etc.) to improve content creation, targeting, and personalization.
• Monitor competitor activities and identify opportunities for differentiation.

4. Collaboration & Reporting

• Work closely with cross-functional teams (Sales, Product, and Design) to align marketing strategies with business objectives.
• Prepare performance reports, campaign dashboards, and AI analytics insights using GA4, Hootsuite AI, or Adobe Sensei.
• Present actionable insights and recommendations to senior management.

Candidate Requirements:-

• 4–10 years of proven experience in digital marketing, lead generation, and campaign management.
• Proficiency in Google Ads, Meta Ads, SEO tools, and CRM platforms (HubSpot, Salesforce, Zoho).
• Hands-on experience with AI-driven marketing platforms (HubSpot AI, Jasper, ChatGPT, Midjourney, etc.).
• Familiarity with AI analytics and automation tools (GA4 with AI insights, Hootsuite AI, Adobe Sensei).
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, leadership, and stakeholder management skills.
• Experience in the FMCG or Agriculture industry preferred.

Job Type: Full-time

Work Location: In person