Marketing Manager

1. Lead Generation & Advertising

• Plan, execute, and monitor all online advertising campaigns (Google Ads, Meta Ads, Local Services Ads).
• Track key metrics: cost per lead, conversion rate, and return on ad spend.
• Adjust campaigns to optimize leads and booked jobs.
• Coordinate offline advertising efforts (flyers, yard signs, local sponsorships).

2. Brand Management

• Maintain consistent brand identity across trucks, uniforms, website, and marketing materials.
• Ensure company information is up-to-date on Google Business Profile, directories, and social platforms.
• Develop campaigns to strengthen brand awareness in the local community.

3. Community Engagement

• Represent the company at local events (home shows, fairs, farmers markets).
• Build partnerships with local realtors, builders, property managers, and other businesses for referrals.
• Organize and manage local promotions, contests, or sponsorships to generate leads.

4. Social Media & Content Marketing

• Manage posting schedule across social media platforms (Facebook, Instagram, Nextdoor).
• Create engaging content: before/after project photos, tips, team highlights, and customer testimonials.
• Send newsletters, promotions, or email campaigns to maintain customer engagement.

5. Customer Reputation & Reviews

• Monitor online reviews and respond professionally to both positive and negative feedback.
• Develop strategies to encourage satisfied customers to leave reviews.
• Track reputation metrics and work to improve overall company rating.

6. Reporting & Analytics

• Provide weekly and monthly reports on marketing performance.
• Analyze data to measure lead quality, campaign effectiveness, and ROI.
• Recommend adjustments to marketing strategy based on analytics.

7. Budget & Resource Management

• Manage marketing budget and track expenditures.
• Ensure cost-effective marketing initiatives while maximizing lead generation.
• Evaluate vendors and marketing tools for efficiency and effectiveness.

Job Type: Full-time

Pay: $52,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in North Aurora, IL 60542