Marketing Manager

Overview
Sunny Cafe is on the lookout for a passionate and dynamic Marketing Manager to lead our marketing efforts and help us connect with our customer. In this role, you’ll be the driving force behind developing innovative marketing strategies, managing campaigns across multiple channels, and boosting brand awareness.

RESTAURANT MARKETING EXPERIENCE REQUIRED!

If you love crafting compelling content, analyzing data to optimize performance, and working with a creative team, this is your chance to make a real impact in a fast-paced, collaborative environment. We believe in empowering our team members to grow their skills and take ownership of exciting projects every day.

Duties

• Develop and execute comprehensive marketing strategies that align with company goals, focusing on multichannel marketing including digital, social media, and other platforms.
• Lead the creation of engaging content for various channels such as websites, blogs, email campaigns, and social media to attract and retain customers.
• Manage advertising campaigns across platforms like Facebook Advertising, Google Ads, and other digital advertising tools to maximize reach and ROI.
• Oversee SEO (Search Engine Optimization) efforts to improve website visibility and organic traffic using keyword research, content optimization, and technical improvements.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging.
• Analyze campaign performance using tools like Google Analytics and other analytics platforms; generate reports to inform future strategies.
• Coordinate with product management teams to support product launches and promotional activities that boost sales and brand recognition.
• Manage budgets for marketing initiatives ensuring cost-effective allocation of resources across channels.
• Conduct market research to identify trends, customer needs, and competitive insights that inform marketing tactics.
• Maintain knowledge of industry best practices in B2B (business-to-business) marketing as well as consumer-focused approaches for diverse markets.
• Support sales teams by creating compelling sales collateral and assisting with advertising sales efforts when needed.

Experience

• Proven experience in digital marketing roles with a strong understanding of SEO, social media marketing, content marketing, and performance marketing strategies.
• Hands-on experience managing multichannel campaigns across digital platforms such as Facebook Advertising, Google Ads, email marketing tools, and other advertising channels.
• Familiarity with website management using WordPress or similar CMS platforms; basic knowledge of HTML is a plus.
• Strong analytical skills with experience using Google Analytics or other analytics tools to measure campaign success and optimize results.
• Experience working within e-commerce environments or managing online sales channels is highly desirable.
• Ability to craft persuasive copywriting tailored for different audiences while maintaining brand voice consistency.
• Knowledge of marketing automation platforms like HubSpot or Mailchimp to nurture leads effectively.
• Excellent research skills combined with a strategic mindset for developing innovative marketing solutions.
• Strong organizational skills including budgeting experience to plan campaigns within financial parameters while achieving objectives. Join us as a Marketing Manager if you're eager to lead exciting projects that challenge your creativity and strategic thinking—helping us grow our brand globally while advancing your career in an energetic environment!

Job Type: Full-time

Pay: $35,000.00 - $60,000.00 per year

Application Question(s):

• Please tell us about your past or current experience in Restaurant Marketing and for which company you work/worked. (ANSWER REQUIRED TO BE CONSIDERED)

Work Location: In person