Marketing Manager

Introduction

Bigge Crane and Rigging has been elevating America since 1916. With over 1,800 cranes and a coast-to-coast presence, we buy, sell, rent, operate, and maintain one of the largest, most advanced crane fleets in the country. We’ve played a role in building some of America’s most iconic landmarks and earned a reputation for doing it right—with performance, precision, and accountability.

Summary/Objective

The Marketing Manager leads the execution and daily operation of Bigge’s marketing program that supports crane sales, rentals, parts, and brand visibility. This role is responsible for running a high output creative and content operation that delivers consistent, accurate, and effective marketing materials across all channels. The Marketing Manager serves as the hands-on manager who keeps the marketing engine moving with clarity, structure, and speed.

The ideal candidate is a strong operator with creative ability, excellent judgment, and a bias for action. They know how to manage a small team, coordinate with Sales and Operations, and translate business needs into finished marketing assets without heavy oversight.

Responsibilities

Marketing Operations Leadership

• Own the day-to-day execution of Bigge’s marketing plan with full responsibility for workflow management, quality control, and on time delivery of campaigns, content, and creative assets.
• Manage intake, prioritization, scheduling, and communication for all marketing requests across the company.
• Lead and coach a small marketing team to maintain consistent output and strong creative standards.

Creative and Content Production

• Develop and produce marketing content including copywriting, email campaigns, product spotlights, case studies, and regional marketing materials.
• Oversee design and production of graphics, collateral, and digital assets to ensure brand accuracy and professionalism.
• Manage crane photography and video capture including scheduling, shot planning, and asset organization.
• Operate or coordinate camera and drone work when needed.

Cross Functional Collaboration

• Partner with Sales, Rentals, Parts, Operations, and Executives to gather requirements and ensure marketing accurately supports real time business priorities.
• Translate high level strategic direction into actionable campaigns and materials.
• Ensure marketing output aligns with fleet initiatives, crane availability, and market demand across regions.

Brand Stewardship

• Maintain Bigge’s brand standards in all content and creative work.
• Ensure cranes, fleet capabilities, and services are represented with accuracy and clarity across every touchpoint.

Project and Vendor Management

• Own timelines, budgets, and vendor coordination for photo, video, design, and production partners.
• Hold contractors accountable for quality and deadlines.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field or equivalent experience.
• 5 or more years of marketing experience in B2B; industrial, construction, or equipment categories preferred.
• Strong background in content creation with the ability to produce both copy and creative direction.
• Experience managing a team and running structured workflows.
• Comfort working in a fast-moving environment with competing priorities.
• Photography, videography, or drone experience a plus.
• Self driven, resourceful, and able to work independently in a hands-on role.
  
• This role is based in Bigge’s Houston office.
• On site work may include visits to yards, crane locations, or job sites for photography or content capture.
• Minimal travel otherwise required.

Benefits

• Competitive pay and a matching 401(k) plan
• Vacation, Company Holidays, and Sick Days
• Flexible spending accounts/Health Savings Account
• Reimbursement plan for the company Bring Your Own Device (BYOD) Policy

Bigge provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, military or veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.