Marketing Manager

Job Description

Marketing Manager - Louzan Group

Responsibilities

• Marketing Strategy & Planning
  • Develop and implement integrated marketing plans aligned with Louzan Group's overall business objectives.
  • Conduct market research and competitor analysis to identify trends and growth opportunities.
  • Manage the annual marketing calendar, including campaigns, product launches, and promotional activities.
• Brand Management
  • Ensure consistent brand messaging and visual identity across all channels.
  • Manage the brand positioning of Louzan and its sub-brands in the market.
  • Collaborate with designers and external agencies to create compelling brand content.
• Digital Marketing
  • Oversee the company's digital presence, including website, SEO, social media, email marketing, and paid advertising.
  • Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions).
  • Coordinate influencer marketing, content creation, and community management.
• Campaign Management
  • Plan and execute 360 marketing campaigns for product launches, sales events, and seasonal promotions.
  • Monitor the effectiveness of marketing initiatives and report on campaign performance.
• Retail & Visual Support
  • Work closely with the retail operations team to support in-store promotions and events.
  • Ensure consistency in in-store branding, visual merchandising, and marketing collateral.
• Events & PR
  • Plan and manage corporate events, exhibitions, product launches, and collaborations.
  • Build and maintain relationships with media outlets, influencers, and PR agencies to enhance brand visibility.
• Budget & Team Management
  • Manage the marketing budget efficiently and ensure ROI on all campaigns.
  • Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• 5 years of experience in marketing, preferably within luxury retail, fashion, perfume, leather goods & Hospitality industry.
• Proven track record in managing successful marketing campaigns and brand development.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.

Skills

• Strategic thinking with a creative mindset.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Proficient in marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.).
• Ability to work under pressure and manage multiple projects simultaneously.