Marketing Manager

Introduction

Last year alone, HCA Healthcare colleagues invested over 156,000 hours impacting our communities. As a(an) Marketing Manager with Research College of Nursing, you can be a manager in an organization that is devoted to giving!

Benefits

Research College of Nursing, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Come join our team as a(an) Marketing Manager. We care for our communities and employees! HCA Hope Fund in fourteen years reached a historic milestone: $50 million in help to our colleagues in need. Last year, HCA Healthcare and our colleagues donated $13.8 million dollars to charitable organizations. Apply Today!

Job Summary and Qualifications

Position Summary: The Marketing Manager will integrate functional areas to create, deliver, manage, and evaluate messages that impact how all internal and external stakeholders perceive Research College of Nursing (RCoN) brand. This position includes brand management and oversight of integrated marketing channels to drive awareness through advertising, promotion, public relations, social media and website content and administration. The Marketing Manager will be responsible for implementing RCoN’s integrated media plan with media vendors and is experienced in the strategic placement of both digital and traditional media with proven knowledge of how all channels work together to drive consumer awareness and funnel conversion.

Position Responsibilities:

• Manage brand marketing and advertising plans and policies in conjunction with external advertising firm.

• Collaborate with Admissions to coordinate and execute integrated marketing strategies to build brand awareness, promote existing programs, and take new products to market.

• Write and distribute news releases, feature articles, social media content, website content, direct mail, and other communications for internal and external audiences.

• Manage the design and development of publications including but not limited to brochures, newsletters, reports, catalogs, and handbooks.

• Collaborate with Assistant Vice President of Enrollment Management to develop and execute RCoN’s integrated advertising plan to meet college enrollment goals, tracking key KPI’s, ROI, and budgets.

• Collaborate with external and internal teams to optimize and enhance the usability, design, content and conversion of website and landing pages. Advise on search strategies and content/features to appeal to target segments to increase the sites’ effectiveness as a lead generation channel through organic search supporting paid media

• Track data to consistently improve lead generation channels across all mediums (digital and traditional) and assess and report performance on weekly, monthly and ad hoc basis.

• Oversee all external data reporting requirements, including execution of internal reports as needed

What qualifications you will need:

Position Requirements:

• Bachelor’s Degree required in marketing, journalism, or a related field.
• 5-7 years’ experience in a marketing or advertising position.
• Solid knowledge of website search strategies including SEO, large language model AI discoverability, and Google Analytics
• Excellent writing, editing, and communication skills.

• Ability to successfully manage multiple priorities and projects.

Research College of Nursing is a private, non-sectarian, fully accredited institution of higher learning. We are located in the greater Kansas City metropolitan area. We offer a Bachelor of Science (B.S.N.) and a Master of Science in Nursing (M.S.N.) with three graduate tracks, an RN-MSN entry point option, and three post-Masters certificate choices. Our 13:1 student-faculty ratio nurtures rich campus discussions and wide opportunities for student scholarship and development. Over 400 students are enrolled at the Research College of Nursing. Approximately 65% are undergraduates and 35% are graduate students. We embody the mission and heart of HCA MidAmerica. We are recognized as a leader in healthcare due to our skilled, compassionate, and dedicated doctors and nurses.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"The great hospitals will always put the patient and the patient's family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

Become a manager with an organization that invests in your career while giving to the community. We are seeking distinguished applicants for our Marketing Manager opening. Help HCA Healthcare create healthier tomorrows for patients and communities.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.