Marketing Manager

Job Title: Marketing Manager

Company: WADIC
Location: College Road, Township, Lahore (On-site)
Job Type: Full-time
Work Schedule: Night Shift (9:00 AM – 6:00 PM MST, US Time Zone)

Job Overview

WADIC is looking for a skilled and results-driven Marketing Manager to oversee and manage all marketing activities. This role will play a key part in enhancing brand visibility, generating high-quality leads, and supporting long-term business growth. The ideal candidate should be a strategic thinker with hands-on experience in digital marketing, content creation, lead generation, and brand development.

Key ResponsibilitiesMarketing Strategy & Leadership

• Develop and implement integrated marketing strategies to position WADIC as a leading web development company.
• Manage and coordinate all marketing functions including branding, digital campaigns, content planning, and customer engagement.
• Conduct market research, competitor analysis, and customer insights to continuously improve marketing efforts.
• Establish KPIs and performance benchmarks to measure and optimize marketing results.

Digital Marketing & SEO

• Lead SEO and SEM initiatives to improve search rankings and online visibility.
• Plan, execute, and optimize paid campaigns on platforms such as Google Ads, Facebook, LinkedIn, and retargeting networks.
• Work on website optimization, including structure, content, and user experience, to increase organic traffic and conversions.
• Utilize analytics, heatmaps, and CRO techniques to improve website performance.

Content & Social Media Marketing

• Oversee the creation of high-quality content including blogs, case studies, whitepapers, and social media materials.
• Manage content calendars and publishing schedules across platforms such as LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Track social media trends and adjust strategies to improve engagement and reach.

Email Marketing & Lead Generation

• Plan and manage email marketing campaigns for lead nurturing, customer engagement, and retention.
• Build and optimize automated email workflows using platforms like HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
• Improve lead funnels through A/B testing and performance analysis.
• Collaborate with the sales team to deliver qualified B2B leads.

Brand Management & Public Relations

• Ensure consistent brand identity across all online and offline channels.
• Handle public relations activities including press releases and media coordination.
• Identify partnership, sponsorship, and co-marketing opportunities to increase brand exposure.
• Organize webinars, virtual events, and industry-related sessions to establish thought leadership.

Marketing Automation & CRM

• Implement and manage marketing automation tools to improve efficiency.
• Use CRM systems such as HubSpot, Salesforce, or Zoho to track, manage, and nurture leads.
• Deploy chatbots and AI-based tools to enhance customer interaction and engagement.

Required Skills & ToolsSEO & Digital Marketing

• Google Analytics, Google Search Console, Google Ads
• SEMrush, Ahrefs, Moz, Screaming Frog
• Facebook Ads Manager, LinkedIn Ads, Twitter Ads
• Hotjar, Crazy Egg

Content & Social Media

• Hootsuite, Buffer, Sprout Social
• Canva, Adobe Photoshop, Adobe Illustrator
• ChatGPT, Grammarly, SurferSEO

Email Marketing & CRM

• Mailchimp, Klaviyo, ActiveCampaign, HubSpot
• Salesforce, Zoho CRM
• LinkedIn Sales Navigator, LinkedIn Campaign Manager
• Zapier, ConvertKit, Unbounce

Additional Tools

• WordPress, Webflow
• Jira, Asana, Trello, Monday.com
• Google Tag Manager

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 3 years of professional marketing experience, preferably within a technology or web development environment.
• Strong experience in SEO, paid advertising, social media marketing, email campaigns, and content strategy.
• Excellent analytical skills with the ability to track KPIs and optimize performance.
• Strong leadership, communication, and collaboration skills.
• Understanding of web development concepts and industry trends is an advantage.

Education

• Bachelor’s degree (Preferred)

Language

• English (Preferred)

Work Location

• In person

Job Type: Full-time

Application Question(s):

• How many years of experience do you have in marketing?
• Are you willing to work the night shift?
• What is your current salary?
• What is your expected salary?

Work Location: In person