Marketing Manager

Job Title: Marketing Manager

Location: Dubai, UAE

Department: Marketing

Reports To: Head of Marketing

Employment Type: Full-Time

Experience Level: Mid-Level (3+ years UAE experience)

Role Purpose

The Marketing Manager will be responsible for executing the company’s marketing strategy across BIG Estate Properties’ development and brokerage businesses, with a strong focus on lead generation, brand visibility, and sales support.

This is a hands-on operational role managing day-to-day marketing activities and coordinating an in-house team consisting of:

• Videographer / Content Creator
• Social Media Manager (SMM)
• Performance Marketing / Paid Ads Manager

The role requires a practical marketer who can execute campaigns, manage creatives, analyze performance, and work closely with Sales to achieve measurable results.

Key Responsibilities

1. Marketing Execution & Planning

Execute marketing plans in line with the overall marketing strategy and business objectives.

Manage marketing activities for:

• Developer-led projects
• Brokerage listings and services

Ensure a high SQL (Sales Qualified Lead) ratio while delivering sufficient lead volume from:

• Europe
• CIS
• Middle East
• Other Tier 1 markets

Apply strong understanding of the Dubai real estate market, buyer behavior, and targeting.

Create and adapt high-conversion scripts and concepts for paid video advertising.

Translate sales targets into actionable marketing campaigns and lead-generation initiatives.

Monitor and manage allocated marketing budgets efficiently.

2. Team Coordination & Daily Management

Coordinate and manage the daily work of:

• Videographer / Content Creator
• Social Media Manager
• Performance Marketing / Paid Ads Manager

Assign tasks, align timelines, and ensure delivery quality.

Monitor KPIs, deadlines, and campaign performance.

Ensure smooth collaboration within the marketing team.

3. Content & Brand Execution

Ensure all marketing content aligns with brand guidelines and positioning.

Review and approve:

• Video content (property tours, reels, lifestyle content, launches)
• Social media posts and stories
• Campaign creatives and landing pages

Maintain consistent visual and messaging standards suitable for premium real estate.

Support content planning calendars and campaign schedules.

4. Digital Marketing & Lead Generation

Execute and oversee digital marketing activities across:

• Meta (Facebook / Instagram)
• Google Ads
• YouTube Ads
• Telegram advertising
• Property portals and digital platforms

Work closely with the Performance Marketing Manager to:

• Define and refine target audiences
• Optimize campaigns
• Control CPL, CPQL, and ROMI

Ensure leads are properly tracked, qualified, and transferred to Sales teams.

5. Sales Support & Collaboration

Work closely with the Head of Sales and sales teams to:

• Support project launches and brokerage targets
• Align campaigns with active sales priorities
• Prepare sales decks and marketing materials
• Collect feedback on lead quality and conversion.
• Adjust campaigns based on sales feedback and performance data.

6. Reporting & Optimization

• Track campaign performance, engagement metrics, and lead data.
• Prepare regular marketing performance reports for the Head of Marketing.
• Monitor competitor activity and market trends.
• Continuously test, refine, and improve campaigns to increase effectiveness.

7. External Vendors & Support

• Coordinate with external agencies, freelancers, and production partners when required.
• Review external creative output and ensure alignment with brand standards.
• Support vendor coordination and cost control as directed.

Requirements

Education & Professional Background

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Marketing certifications are an advantage
• Real estate marketing experience is highly preferred

Experience

• 3+ years of marketing experience in the UAE
• Experience in real estate marketing (developer or brokerage)
• Hands-on experience in digital marketing and lead generation
• Experience working closely with sales teams
• Experience coordinating content and performance marketing activities
• Experience marketing off-plan projects
• Experience with high-volume lead campaigns
• Exposure to both brand and performance marketing

Technical Skills & Knowledge

• Social media platforms: Instagram, TikTok, YouTube, LinkedIn
• Paid advertising platforms: Meta, Google
• CRM and lead tracking systems
• Ability to analyze marketing metrics and campaign performance
• Basic understanding of video production workflows
• Budget tracking and reporting skills

Key Competencies

• Strong execution and follow-through
• Organized and detail-oriented
• Commercial mindset with focus on performance metrics
• Clear communicator and team coordinator
• Ability to work in a fast-paced, target-driven environment

Job Types: Full-time, Permanent

Pay: AED12,000.00 - AED18,000.00 per month