Marketing Manager

The Marketing Manager will be responsible for overseeing ScaleNest’s overall marketing strategy, brand positioning, and execution. This role includes managing marketing projects end-to-end, leading cross-functional teams, driving brand growth, and ensuring consistent delivery across digital channels.

Key Responsibilities

Marketing Strategy & Branding

• Own and execute the overall marketing strategy aligned with company goals
• Develop, manage, and maintain ScaleNest’s brand identity across all platforms
• Ensure consistency in messaging, tone, and visual identity

Project & Team Management

• Plan, manage, and oversee marketing and web-related projects from initiation to delivery
• Lead and coordinate the Business Development, Creative Design, and Website Development teams
• Define priorities, timelines, and deliverables while ensuring on-time execution
• Act as the central point of coordination between marketing, sales, and technical teams

Social Media & Content Marketing

• Oversee social media strategy, calendars, and performance across platforms
• Manage content creation including website content, blogs, social media posts, and marketing collateral
• Review and approve content to ensure brand alignment and quality standards

Paid Marketing & Performance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and other platforms
• Manage marketing budgets, campaign performance, and ROI tracking
• Analyze data and generate insights to improve campaign effectiveness

Business Development Enablement

• Support and guide the Business Development team with marketing materials, positioning, and campaign support
• Align lead generation efforts with branding and marketing objectives

Reporting & Optimization

• Track KPIs related to branding, campaigns, lead generation, and conversions
• Prepare regular performance reports for management
• Continuously optimize strategies based on data and market trends

Requirements

• Proven experience as a Marketing Manager or similar leadership role
• Strong understanding of branding, digital marketing, and campaign management
• Experience managing cross-functional teams and multiple projects simultaneously
• Solid knowledge of paid advertising platforms and performance marketing
• Excellent communication, planning, and leadership skills
• Ability to translate business objectives into actionable marketing plans

Preferred Skills

• Experience working with software houses, digital agencies, or IT services companies
• Familiarity with website development workflows and CMS platforms
• Experience with CRM tools and marketing analytics platforms
• Content strategy and editorial planning experience

Job Type: Full-time

Experience:

• Marketing: 6 years (Required)

Work Location: In person