Marketing Manager

We are looking for an experienced Marketing Manager (Online & Offline) to plan, execute, and manage integrated marketing strategies across digital and traditional channels. The role requires a strategic thinker with strong execution skills to increase brand visibility, generate leads, and support business growth.

Key Responsibilities: Online/Digital Marketing

• Plan and manage digital marketing campaigns across SEO, SEM, social media, email, and paid advertising
• Monitor website traffic, lead generation, and campaign performance using analytics tools
• Coordinate content marketing, online branding, and social media presence
• Manage digital marketing budgets and optimize ROI
• Work with designers, content writers, and agencies for digital creatives

Offline / Traditional Marketing

• Plan and execute offline marketing activities such as events, exhibitions, seminars, roadshows, and print advertising
• Manage branding materials including brochures, banners, hoardings, and promotional merchandise
• Coordinate ATL, BTL, and on-ground marketing campaigns
• Work with vendors, printers, and event agencies to ensure timely execution
• Track and measure offline campaign effectiveness

Strategy & Team Collaboration

• Develop integrated online and offline marketing strategies aligned with business goals
• Conduct market research and competitor analysis
• Collaborate with sales teams to support lead generation and conversions
• Manage and mentor marketing executives and coordinators
• Prepare marketing performance reports and presentations for management

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Proven experience in both digital and offline marketing
• Strong understanding of ATL, BTL, and digital marketing channels
• Experience with Google Analytics, Meta Ads, Google Ads, and CRM tools
• Excellent communication, negotiation, and leadership skills
• Strong project management and analytical abilities

Preferred Qualifications

• MBA in Marketing or equivalent
• Experience in integrated marketing campaigns
• Prior experience managing agencies and large marketing budgets

What We Offer

• Competitive salary and performance incentives
• Career growth and leadership opportunities
• Dynamic and collaborative work environment
• Exposure to large-scale online and offline campaigns

Application Process

Apply with your updated resume. Shortlisted candidates will be contacted for further discussion.

Job Type: Full-time

Pay: ₹20,000.00 - ₹68,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Education:

• Bachelor's (Required)

Experience:

• Marketing: 4 years (Required)

Language:

• English (Required)
• Hindi (Preferred)

Work Location: In person