Marketing Manager

Company: WADIC
Location: College Road, Township, Lahore (On-site)
Job Type: Full-time
Work Schedule: Night Shift (aligned with US time zone)

Job Overview

WADIC is seeking a dynamic and results-oriented Marketing Manager to lead and execute all marketing initiatives across the organization. This role is critical in strengthening brand presence, driving high-quality lead generation, and supporting long-term business growth.

The ideal candidate is a strategic marketer with hands-on execution skills, strong analytical thinking, and proven experience in digital marketing, content development, lead generation, and brand management—preferably within a technology or web development environment.

Key ResponsibilitiesMarketing Strategy & Leadership

• Develop and execute integrated marketing strategies to position WADIC as a leading web development company.
• Oversee and coordinate all marketing activities, including branding, digital campaigns, content strategy, and customer engagement.
• Conduct market research, competitor analysis, and customer insights to continuously refine marketing efforts.
• Define KPIs, performance metrics, and benchmarks to measure and optimize marketing outcomes.

Digital Marketing & SEO

• Lead SEO and SEM initiatives to improve organic search rankings and online visibility.
• Plan, manage, and optimize paid campaigns across Google Ads, Facebook, LinkedIn, and retargeting platforms.
• Optimize website structure, content, and user experience to increase traffic and conversion rates.
• Use analytics tools, heatmaps, and CRO techniques to enhance website performance.

Content & Social Media Marketing

• Manage the creation of high-quality content such as blogs, case studies, whitepapers, and social media assets.
• Develop and maintain content calendars and publishing schedules across LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Monitor social media trends and adjust strategies to improve engagement, reach, and brand awareness.

Email Marketing & Lead Generation

• Design and manage email marketing campaigns for lead nurturing, customer engagement, and retention.
• Build and optimize automated email workflows using platforms like HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
• Improve lead funnels through A/B testing, data analysis, and performance optimization.
• Collaborate closely with the sales team to deliver qualified B2B leads.

Brand Management & Public Relations

• Ensure consistent brand messaging and identity across all online and offline channels.
• Manage public relations efforts, including press releases and media coordination.
• Identify partnerships, sponsorships, and co-marketing opportunities to enhance brand exposure.
• Organize webinars, virtual events, and industry-related sessions to establish thought leadership.

Marketing Automation & CRM

• Implement and manage marketing automation tools to improve efficiency and scalability.
• Use CRM systems such as HubSpot, Salesforce, or Zoho to track, manage, and nurture leads.
• Deploy chatbots and AI-driven tools to enhance customer interaction and engagement.

Required Skills & ToolsSEO & Digital Marketing

• Google Analytics, Google Search Console, Google Ads
• SEMrush, Ahrefs, Moz, Screaming Frog
• Facebook Ads Manager, LinkedIn Ads, Twitter Ads
• Hotjar, Crazy Egg

Content & Social Media

• Hootsuite, Buffer, Sprout Social
• Canva, Adobe Photoshop, Adobe Illustrator
• ChatGPT, Grammarly, SurferSEO

Email Marketing & CRM

• Mailchimp, Klaviyo, ActiveCampaign, HubSpot
• Salesforce, Zoho CRM
• LinkedIn Sales Navigator, LinkedIn Campaign Manager
• Zapier, ConvertKit, Unbounce

Additional Tools

• WordPress, Webflow
• Jira, Asana, Trello, Monday.com
• Google Tag Manager

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of professional marketing experience, preferably in a technology or web development company.
• Strong expertise in SEO, paid advertising, social media marketing, email campaigns, and content strategy.
• Excellent analytical skills with the ability to track KPIs and optimize performance.
• Strong leadership, communication, and cross-functional collaboration skills.
• Understanding of web development concepts and industry trends is a plus.

Additional Information

• Education: Bachelor’s degree (preferred)
• Language: English (preferred)
• Work Location: On-site
• Employment Type: Full-time

Job Type: Full-time

Application Question(s):

• What is your current salary ?
• What is your expected salary ?
• Are you willing for night shift?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing : 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person