Marketing Manager

About DEKit

DEKit is a leading manufacturer of high-quality, custom marine flooring solutions designed to improve safety, comfort, and aesthetics across all types of marine vessels and sport vehicles. We combine precision manufacturing, customizable designs, and industry-leading materials (including durable PE/EVA foam, cork-based Evercor, and polyurethane products with E-Dek Pro & Deck-X) to deliver premium flooring for manufacturers, consumers, and dealers nationwide.

As our presence grows, we are strengthening our internal marketing leadership. We’re looking for a Marketing Manager who understands the marine industry, thrives working with dealer networks, and is driven to grow into a larger leadership role as we scale.

Role Overview

The Marketing Manager will lead DEKit’s day-to-day marketing operations and execute strategies that support OEM and dealer sales, dealer performance, retail product growth, and consumer demand. This role is hands-on and execution-focused, requiring someone who enjoys owning initiatives from strategy through implementation. The Senior Marketing Manager will need to create and execute the plan for a cohesive marketing strategy across a growing product portfolio (foam, Evercor, E-Deck Pro, DeckX)

This person will also help lay the foundation for a future internal marketing team as business needs evolve.

Key Responsibilities

Marketing Strategy & Execution

• Develop and manage integrated marketing plans that support company goals, product sales, and dealer performance.
• Oversee and execute digital marketing campaigns, including paid social, email marketing, SEO initiatives, and content planning.
• Manage marketing calendars, product launches, seasonal promotions, and campaign workflows.
• Coordinate production of marketing assets (photo/video, print, digital collateral) with internal and external resources, with an emphasis on cost-effective creative asset creation.

OEM Marketing & Partnership Development

• Develop Co-Branding Initiatives: Create and execute co-marketing programs, case studies, and joint promotional campaigns with key Original Equipment Manufacturer (OEM) partners to drive mutual visibility and sales.
• OEM Sales Support: Produce specialized marketing and technical collateral (e.g., product specifications, install guides, material samples) required by OEM sales and engineering teams during the integration and specification process.
• Trade Show Strategy (B2B Focus): Plan and manage DEKit's presence at B2B industry trade shows (e.g., IBEX, major boat builder events) to directly engage with and support current and prospective OEM partners.
• Relationship Marketing: Work closely with the CEO and Sales leadership to ensure that marketing strategies actively support and nurture high-value OEM relationships and contracts.

Dealer Support & Channel Marketing

• Work closely with existing dealers to provide marketing resources, sales tools, promotional materials, and brand-aligned content.
• Ensure consistent messaging and high-quality representation across channels.
• Support dealer events, trade shows and local activations by managing and/or producing applicable marketing materials.
• Serve as a point of contact for dealers seeking marketing guidance or assets.

Consumer & Retail Marketing

• Support growth of direct-to-consumer and retail product lines through digital campaigns, ecommerce optimization, and content development.
• Plan and manage social media efforts, including community engagement and content schedules.
• Promote customer testimonials, installations, and dealer success stories to drive awareness and trust.

Content & Communications

• Oversee creation of product descriptions, catalog content, case studies, how-to resources, and educational materials.
• Manage storytelling and communication efforts that highlight product benefits, quality, and use cases, without needing to redefine the overall brand identity.
• Collaborate with internal teams to maintain clear and accurate product information.

Marketing Operations & Performance

• Track and report on marketing KPIs, including lead flow, campaign performance, dealer utilization of assets, ecommerce performance, and customer engagement.
• Manage marketing budgets and optimize ROI across channels.
• Implement processes and systems that improve efficiency and support scalability.

Leadership & Team Development

• Mentor junior marketing staff or contractors as needed, when applicable.
• Help define the structure of a future marketing team as operational needs expand.
• Work cross-functionally with Sales, Operations, and Customer Service to support company-wide initiatives.

Qualifications

• 7+ years of marketing experience, ideally in marine, outdoor, powersports, or a related industry.
• Direct experience supporting dealers, distributors, or channel partners.
• Strong hands-on marketing execution skills: digital campaigns, content creation oversight, event support, asset management.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency with marketing tools (CRM, email platforms, analytics, social tools).
• Strong communication skills and the ability to build rapport with internal teams, dealers, partners, and customers.
• Self-driven and excited about stepping into a role with future leadership and team-building opportunities.
• Passion for boating or familiarity with marine culture is a plus.

Next Steps and How to Apply

If you are a results-driven marketing leader with deep channel marketing experience and a passion for the marine industry, we encourage you to apply. To be considered for the Marketing Manager position, please submit your current résumé and a tailored cover letter that specifically addresses your experience supporting a dealer/channel network and your hands-on execution expertise in digital marketing.

DEKit values strategic leadership and execution; we look forward to reviewing your application and discussing how your experience can contribute to our next phase of growth. Only candidates selected for an initial interview will be contacted.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Experience:

• Marketing: 7 years (Required)

Ability to Commute:

• North Charleston, SC 29405 (Required)

Work Location: In person