Marketing Manager

Company Description

Established in 1995, IC Group has been a dynamic leader in the real estate industry across Egypt, making significant investments in prominent projects in major cities. Focused on delivering quality, innovation, and customer satisfaction, IC Group emphasizes creating lasting value for its stakeholders. The company operates with a commitment to building sustainable relationships while providing reliable and timely services to meet market demands. With a strong presence across Egypt, Sudan, and the Gulf region, IC Group leverages market expertise and a skilled team to meet evolving customer needs and ensure mutual success.

Role Description

 * Strategy & Planning: Develop and execute high-impact marketing plans for residential , commercial and second home projects.

 * Brand Identity: Oversee the creation of visual and written content (Renders, Brochures, Videos) to ensure a premium brand image.

 * Market Analysis: Monitor real estate market trends, competitor pricing, and buyer behaviour.

 * Performance Tracking: Manage marketing budgets and report on ROI and Cost Per Lead (CPL).

Key Requirements:

 * Experience:5–7+ years , with a proven track record in the real estate industry.

 * Digital Proficiency: Expert knowledge of performance marketing, SEO, CRM tools, and Ai Tools

 * Leadership: Ability to lead a creative team (Designers, Copywriters) and manage external agencies.

•  * Analytical Mindset: Data-driven approach to decision-making and budget allocation.