Marketing Manager

We are a premium beauty salon brand in Dubai focused on high-quality services, strong aesthetics, and real customer relationships.

We’re looking for a hands-on Marketing & Growth Executive who can own content, social media, paid ads, influencer collaborations, and digital growth — with a clear focus on bookings, retention, and revenue.

This role is for someone creative but commercially minded. You must understand how to turn visibility into actual appointments.

Key Responsibilities

Content & Social Media

Film and edit Reels, TikToks, Stories, before/after content inside the salon.

Manage Instagram & TikTok with a structured monthly calendar.

Engage with DMs, comments, and followers.

Track performance and optimize for bookings.

Influencers & Partnerships

Identify and manage high-quality influencer collaborations.

Filter based on audience quality, engagement, and brand fit.

Track results and avoid low-value partnerships.

Customer Reactivation & Retention

Use Fresha database to segment and re-engage clients.

Support WhatsApp campaigns, loyalty, and referral initiatives.

Paid Ads

Work on Meta and Google Ads (with our ad specialist or independently if capable).

Contribute to creatives, targeting, and performance tracking.

Focus on ROI, cost per booking, and revenue impact.

Monthly marketing budget: 10,000–20,000 AED.

Website & Google

Maintain website updates and improve booking flow.

Manage Google Business profile and reviews.

Requirements

Female candidate only.

Proven experience with Reels/TikTok content creation.

Strong understanding of Instagram growth.

Experience with influencer collaborations.

Comfortable filming in-salon.

Canva or Adobe proficiency.

Experience with booking systems (Fresha is a plus).

Organized, proactive, and commercially focused.

Full-time.

Compensation based on experience.

Job Type: Full-time