Marketing Manager

Location: Hybrid (Chicago-preferred)

Reports to: CEO

Role Type: Individual contributor

About the Role

Our client is building a unified operating system for robotic work, making it easy for businesses to discover, deploy, and scale autonomous robot services.

They are looking for a Marketing Manager (Content-led Growth) to own the programs and execution that power our go-to-market motion. This role is responsible for building demand and positioning our company through product storytelling and content, supporting product and platform launches, and ensuring Sales is equipped with clear messaging and high-impact assets.

This is a hands-on, cross-functional role for someone who is equal parts creative and operational. You’ll work closely with Sales, Product, Operations, and GTM Engineering to turn product insight into compelling content, improve funnel performance, shorten sales cycles, and ensure our GTM efforts translate into real revenue impact.

What You’ll Do - Core Responsibility

Own the planning, execution, and continuous improvement of content-led go-to-market programs that drive pipeline, improve conversion, support revenue growth, and turn product launches into repeatable GTM moments.

Content-Led Demand & GTM Performance

• Build demand through high-quality, product-driven content across video, audio, written, and social formats
• Own the content calendar aligned to GTM priorities, segments, and launches
• Monitor funnel performance from first touch through close, tracking conversion rates, sales cycle time, and pipeline quality
• Identify where prospects drop off and improve outcomes through stronger positioning, storytelling, and sales content
• Measure success via pipeline influence and conversion impact

Video, Podcast & Product Storytelling

• Own end-to-end video and podcast creation (concept → production → distribution)
• Produce demos, explainers, launch videos, and technical walkthroughs
• Run a recurring podcast or video series with customers, operators, and internal leaders
• Turn product insights, roadmap updates, and customer stories into clear, compelling narratives
• Repurpose long-form content into short-form assets for sales and social

Sales Enablement & Launch Support

• Create and maintain core sales assets (pitch decks, one-pagers, case studies, demo narratives)
• Produce video content for outbound, follow-ups, and deal acceleration
• Lead messaging and content for product, platform, and service launches
• Coordinate launch assets across content, sales enablement, and distribution channels
• Ensure consistent messaging across campaigns, decks, demos, and content

Continuous Improvement

• Sit in on sales calls and demos to stay close to the market
• Review stalled and lost deals to identify messaging and positioning gaps
• Test, iterate, and share insights with Sales, Product, and GTM teams

Qualifications Required

• 4–8+ years of experience in GTM, product marketing, content-led demand, or revenue-focused marketing roles
• Experience supporting sales teams with content, messaging, and launches
• Strong ownership, organizational, and execution skills
• Comfort working with CRM systems, automation tools, and performance dashboards
• Ability to operate cross-functionally in a fast-moving environment

Nice to Have

• Experience building a content engine (video, podcast, or editorial) that drives real GTM impact
• Strong product instincts - able to understand technical products and explain them simply
• Comfortable with video; excited to experiment with new formats
• Experience partnering closely with GTM & Sales on messaging, enablement, and deal acceleration
• Data-informed but creative — uses insights to sharpen stories, not replace them

If this role is of interest to you, please apply with your current resume. We’ll follow up to schedule an initial call.