Marketing Manager

Southern Leisure Spas & Wellness
Marketing Manager

About Us

Southern Leisure Spas & Wellness is a premier retailer of hot tubs, swim spas, saunas, and outdoor living products. We help families transform their backyards into places of relaxation and connection. As a growing company, we value creativity, accountability, and results.

We are seeking a highly motivated, hands-on Marketing Manager to lead our marketing efforts and drive measurable growth. This role is ideal for someone who thrives in a fast-paced retail environment and enjoys balancing strategy with execution.

Position Overview

The Marketing Manager will oversee all digital marketing initiatives, content production, website optimization, and customer engagement campaigns. This person will be responsible for generating qualified leads, improving brand visibility, and optimizing our online and in-store marketing performance.

Core Responsibilities

Paid Digital Advertising

• Plan, execute, and optimize paid campaigns across Google Ads and Meta (Facebook/Instagram)
• Manage budgets and improve cost per lead and return on ad spend
• Conduct A/B testing on creatives, copy, and landing pages
• Track and report on campaign KPIs

Shopify & Website Optimization

• Optimize Shopify product pages and landing pages for conversion
• Collaborate with freelance SEO specialists to improve organic search rankings
• Manage and optimize Google Business Profiles and local listings
• Implement basic HTML/CSS edits as needed
• Improve site speed, usability, and overall customer experience

Email Marketing & CRM Management

• Create and manage all email marketing campaigns (promotions, automations, follow-ups)
• Segment audiences and build automated workflows
• Maintain CRM data accuracy and reporting
• Improve open rates, click-through rates, and overall customer retention

Content Creation & Social Media

• Lead photography and videography projects for digital ads and social media
• Edit content using Photoshop and CapCut
• Manage and grow all social media accounts
• Develop consistent brand messaging across platforms
• Coordinate promotional campaigns, sales events, and seasonal marketing initiatives

Reporting & Analytics

• Track marketing performance across all channels
• Maintain organized reporting dashboards in Google Sheets
• Provide weekly and monthly performance updates
• Use data to make strategic optimization recommendations

Qualifications

• Minimum 3 years of marketing experience (retail or small business experience preferred)
• Strong proficiency in:
• Google Ads
• Meta/Facebook Ads Manager
• Shopify
• Photoshop
• CapCut
• CRM systems
• Email marketing software
• Basic HTML/CSS
• Google Sheets
• Strong understanding of lead generation and local marketing
• Analytical mindset with strong attention to detail
• Excellent organizational and communication skills
• Self-starter who takes ownership and drives results

What We’re Looking For

• A performance-focused marketer who understands both branding and lead generation
• Someone comfortable managing multiple projects in a growing company
• A creative thinker who can produce compelling content
• A dependable team member who thrives in an in-person collaborative environment

Why Join Southern Leisure Spas & Wellness?

• Be part of a growing, locally respected company
• Play a key role in shaping the future of our brand
• Opportunity to make a direct impact on company growth
• Work in an energetic, team-oriented environment

Job Type: Full-time

Pay: $68,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: In person