Marketing Manager

We are seeking a results driven Marketing Manager to lead property-level marketing strategy, campaign execution, and performance optimization across our growing portfolio. This role is responsible for driving qualified traffic, increasing occupancy, and ensuring marketing initiatives align with leasing and revenue goals.

The Marketing Manager will oversee digital strategy, paid media coordination, website performance, reputation management, and campaign planning across senior and multifamily housing communities. This individual must be analytical, proactive, and comfortable collaborating cross-functionally with sales, operations, and executive leadership.

This is a high-impact role for someone who understands how marketing influences occupancy, revenue, and long-term asset value.

Allure Lifestyle Communities is a forward-thinking real estate operating platform focused on delivering elevated lifestyle-driven communities across active adult and multifamily sectors. With a growth-oriented strategy, Allure combines operational excellence with refined brand execution to create environments residents are proud to call home. The organization is committed to thoughtful design, high-touch experiences, and scalable performance across its expanding portfolio. With a strong leadership vision and an entrepreneurial mindset, Allure is redefining what modern active adult and multifamily living looks and feels like.

Key Responsibilities:

Portfolio Marketing Strategy

• Develop and execute property-specific marketing plans aligned with occupancy and revenue goals
• Analyze market trends, competitive positioning, and pricing strategy
• Support stabilized assets, and repositioning initiatives
• Apply multifamily and/or senior housing marketing expertise to align strategy with leasing cycle

Digital & Paid Media Oversight

• Oversee Google PPC, paid social, ILS strategy, and retargeting campaigns
• Monitor cost-per-lead, cost-per-lease, and funnel conversion metrics
• Partner with supplier partners and agencies to optimize performance
• Manage budget allocation across markets to maximize ROI

Website & Conversion Optimization

• Oversee website strategy, landing page performance, and UX improvements
• Conduct A/B testing to improve lead-to-tour and tour-to-lease conversion
• Ensure consistent brand and messaging alignment across digital channels

Analytics & Reporting

• Track KPIs including traffic, leads, tours, applications, approvals, and occupancy
• Present performance reports and strategic recommendations to leadership
• Identify underperforming communities and implement corrective marketing action plans

Reputation & Resident Engagement

• Oversee online reputation strategy and review generation
• Collaborate with onsite teams to improve resident engagement and retention marketing
• Identify trends in feedback and align messaging accordingly

Cross-Functional Collaboration

• Partner with sales, operations, and asset management to align marketing with revenue goals
• Supports new acquisitions, transitions, and rebrands
• Travel to communities as needed to support launches, content capture, or strategic resets

Leadership & Collaboration

• Manage external creative partners
• Provide thoughtful, constructive creative feedback
• Present creative strategy and campaign concepts to leadership
• Maintain flexibility to jump into projects across departments and support evolving business needs

What We’re Looking For

• A strategic thinker who understands how marketing directly influences occupancy, leasing momentum, and portfolio performance
• A self-starter who takes ownership, moves quickly, and thrives in a fast-paced, growth-oriented environment
• A data-focused decision maker who uses KPIs to guide action
• A proactive leader who anticipates issues before they impact results
• Someone comfortable wearing multiple hats -from high level strategy and supplier partner oversight to hands-on campaign execution and light creative development
• A collaborative partner who builds strong relationships with onsite teams and leadership
• A professional who thrives in a fast-paced, growth oriented environment and adapts quickly as priorities evolve

Step into a role where your strategy, execution, and leadership will directly shape the performance of a growing platform.