Marketing Manager

Summary

Reporting to the Director of Public and Media Relations, the Marketing Manager will lead and execute marketing and communications initiatives that support the company’s brand, business development, and stakeholder engagement objectives. This role is responsible for developing high-quality content, executing and managing multi-channel digital marketing campaigns, including organic and paid social, email strategy and analytics reporting, and supporting business development efforts, including videos, and other marketing collateral.

The Marketing Manager will work cross-functionally with internal teams, including Sales, Division Vice Presidents, Government Affairs, and Operations, to ensure consistent messaging, elevate the company’s brand, and drive measurable marketing outcomes.

Job Description

Essential Responsibilities:

Marketing Strategy & Campaigns:

• Lead, plan and execute and marketing campaigns, across multiple channels, that support business objectives and stakeholder engagement. This includes developing campaign briefs, timelines, editorial calendar, targeting, creative testing plans and measurement.
• Support digital marketing initiatives, including social media, email marketing, website updates, paid digital campaigns, and online advertising.
• Conduct market research to identify trends, audience preferences, and competitor activities to inform campaign strategies.
• Conduct social listening and stakeholder sentiment monitoring to identify opportunities, risks and content themes.
• Track and analyze campaign performance, providing insights and recommendations to optimize impact. Build and maintain KPIs by channel or platform.

Content Development & Communications:

• Write, edit, and produce marketing materials, including flyers, brochures, presentations, email blasts, social media posts, and web content.
• Support the development of content specifically for RFPs, proposals, and client pitches, including multimedia elements such as videos, graphics, and interactive presentations.
• Own and manage an editorial/content calendar, including content themes, channel-specific formats, and publishing cadence.
• Ensure all content aligns with brand guidelines, messaging, and tone of voice.
• Copyedit and proofread content to ensure clarity, consistency, and accuracy.
• Collaborate with designers, videographers, and external vendors to produce high-quality visual and multimedia content.
• Develop community management and response playbooks for social channels, including escalation paths for reputational risk, service-related inquiries and sensitive issues.

Business Development:

• Support the preparation of proposals, RFP responses, and presentations for cities, municipalities, and public sector clients.
• Collaborate with Division Vice Presidents, Government Affairs, and Operations teams to gather information, ensure alignment, and tailor marketing materials to specific municipal and governmental audiences.
• Assist Executive Director of Public and Media Relations in pitch preparation and client-facing presentations, including strategy, messaging, and collateral development.
• Contribute to RFP and contract negotiations, providing marketing insights, content, and materials to strengthen proposals.
• Maintain a deep understanding of municipal procurement processes and stakeholder expectations.

Brand Management & Analytics:

• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Monitor brand reputation, digital brand presence and sentiment, emerging issues and assist in timely responses as needed.
• Prepare monthly and quarterly reports on marketing activities, KPIs, and results for review by the Director of Public and Media Relations.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3–7 years of marketing, communications, or content development experience, preferably in B2B, corporate, or public sector environments.
• Demonstrated experience executing multi-channel digital campaigns with measurable results.
• Experience developing content for RFPs, proposals, and sales/pitch materials, specifically for municipalities or government clients.
• Strong writing, editing, and proofreading skills; ability to translate complex ideas into clear, compelling content.
• Familiarity with digital marketing, email campaigns, social media, and content marketing best practices.
• Proficiency with Microsoft Office, Adobe Creative Suite, Salesforce, Monday or similar project management tool, Sprout Social, Canva, or similar content creation tools. Experience with dashboard/reporting tools preferred.
• Basic video production or multimedia content experience a plus.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Collaborative mindset with excellent interpersonal skills; experience working cross-functionally with executives, operational teams, and government-facing divisions.
• Analytical skills with the ability to measure marketing performance and provide actionable insights.

Benefits: