Marketing Manager

Marketing Manager – Retail Industry (Personal Care & Baby Products)

Location: Dubai, UAE

Mandate Statement

The role profile outlined below has been deliberately and meticulously authored by the Eaton SAKS Internationa l team in close alignment with the client’s strategic intent, growth ambitions, and long-term vision for success

Each requirement has been defined directly by the client and represents a critical prerequisit e for the organization’s next phase of growth. These criteria are intentional, structured, and non-negotiabl e. They will not be diluted, compromised, or interpreted through a short-term or convenience-led lens in any way

Role Overview:

A leading family-owned retail organization is seeking a highly experience d Senior Marketing Manag er to lead and execute the brand’s end-to-end marketing strategy across multiple regional market

This role is suited to a commercial, insight-driven marketing lea der with a strong background in retail, personal care, and baby products someone who excels in building integrated, omni-channel campaigns, driving customer engagement, and delivering measurable commercial impact. The successful candidate will be a strong trade market eer, capable of building repeat consumer loyalty, shaping compelling propositions, and aligning marketing execution tightly with trading and commercial objectives.

Key Responsivities:

Campaign & Event Strategy

• Lead the planning, execution, and optimization of the annual marketing calendar across seasons, categories, and regions
• Build integrated campaign strategies aligned to business objectives and customer needs
• Define KPIs and track campaign effectiveness across digital, in-store, and ATL channels

Customer Insight & Proposition Development

• Develop compelling value propositions rooted in consumer data, cultural insights, and competitive analysis
• Collaborate closely with category, e-commerce, and merchandising teams to ensure marketing initiatives directly support trading goals.

Creative Development & Brand Communication

• Oversee end-to-end creative development across digital, social, CRM, in-store, and ATL
• assets. Partner with internal teams and external agencies to deliver high-impact content and brand storytelling

Partner & Agency Management

• Build and manage a strong network of creative, production, and media partners
• Select, brief, and evaluate partners based on campaign objectives and required expertise

Media Strategy & Amplification

• Lead media planning across ATL, digital, and performance channels
• Track media ROI and continuously optimize strategies using real-time performance insights

Customer Value Management

• (CVM)Drive data-led lifecycle marketing, segmentation, and loyalty strategies
• Deliver personalized customer journeys that improve engagement, retention, and lifetime value

Brand & Supplier Collaboration

• Lead co-marketing initiatives with key supplier
• Execute joint visibility plans, in-store activations, and shared media campaigns

Qualifications & Experience

Education:

• Bachelor’s degree in marketing, Business, or a relate discipline MBA strongly preferred.

Minimum 10 years’ marketi ng experience within retail or FMCG

Strong exposure t o GCC markets. Proven track record leading integrated omni-channel marketing campaigns.

Experience working with mid-to-large creative and media agencies.

For diversity, were looking for an Arabic speaking Female who has a track record within retail or FMCG.