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Marketing Manager
Job Title: Manager, Growth Marketing
Job Location: 3 days a week in our El Segundo, CA HQ (Tuesday's mandatory), 2 days remote
Company Description
Greater Good Health is a fast-growing organization delivering care to older adults in access starved communities. Our innovative model is led by Nurse Practitioners and focused on outcomes, not volume—meaning we prioritize quality over quantity, spend more time with our patients, and are accountable for their health and well-being.
Whether through our own senior-focused primary care clinics or our suite of integrated clinical solutions for health plans and provider groups, we are making value-based care more accessible and more effective. We help reduce avoidable healthcare costs, improve clinical outcomes, and create a best-in-class patient experience.
If you're passionate about transforming healthcare and delivering meaningful care to those who need it most, Greater Good Health offers a purpose-driven, collaborative, and supportive environment where your work can make a lasting impact.
The Role
The Manager, Growth Marketing will report to the Associate Vice President of Marketing and will play a central role in driving patient and business growth across the organization. This role requires a strategic, analytical thinker who can own the full marketing lifecycle—from acquisition and retention to engagement—across both B2C and B2B audiences.
The ideal candidate has hands-on experience in healthcare marketing, excels at leveraging data to inform strategy, and is comfortable collaborating cross-functionally to deliver high-impact campaigns. This is a fast-paced, entrepreneurial position for a self-starter who thrives on balancing strategic planning with execution and driving measurable results across the patient journey and business pipeline.
Responsibilities:
Job Location: 3 days a week in our El Segundo, CA HQ (Tuesday's mandatory), 2 days remote
Company Description
Greater Good Health is a fast-growing organization delivering care to older adults in access starved communities. Our innovative model is led by Nurse Practitioners and focused on outcomes, not volume—meaning we prioritize quality over quantity, spend more time with our patients, and are accountable for their health and well-being.
Whether through our own senior-focused primary care clinics or our suite of integrated clinical solutions for health plans and provider groups, we are making value-based care more accessible and more effective. We help reduce avoidable healthcare costs, improve clinical outcomes, and create a best-in-class patient experience.
If you're passionate about transforming healthcare and delivering meaningful care to those who need it most, Greater Good Health offers a purpose-driven, collaborative, and supportive environment where your work can make a lasting impact.
The Role
The Manager, Growth Marketing will report to the Associate Vice President of Marketing and will play a central role in driving patient and business growth across the organization. This role requires a strategic, analytical thinker who can own the full marketing lifecycle—from acquisition and retention to engagement—across both B2C and B2B audiences.
The ideal candidate has hands-on experience in healthcare marketing, excels at leveraging data to inform strategy, and is comfortable collaborating cross-functionally to deliver high-impact campaigns. This is a fast-paced, entrepreneurial position for a self-starter who thrives on balancing strategic planning with execution and driving measurable results across the patient journey and business pipeline.
Responsibilities:
- Own the end-to-end lifecycle strategy across the patient journey, leveraging Braze and Salesforce to drive acquisition, retention, and engagement goals.
- Partner with internal marketing team members and external vendors (graphic designer, copywriter, video production) to develop compelling, audience-focused content across channels.
- Plan and execute coordinated campaigns across email, SMS, direct mail, and digital channels, using segmentation, behavioral triggers, personalization, and performance data to optimize outcomes.
- Lead the development of a comprehensive, data-driven B2B marketing strategy to grow client pipelines, position Greater Good Health as a leader in value-based care, and drive measurable business impact.
- Design and execute content strategies for both B2C and B2B audiences, creating educational, informative, and engagement-driven materials such as white papers, blog posts, and case studies in collaboration with subject matter experts.
- Improve marketing automation, CRM systems, and analytics platforms to enhance campaign efficiency, measurement, and reporting. Provide in-depth analysis of campaign performance, including A/B testing, and translate insights into actionable recommendations.
- Develop a deep understanding of our key audiences, including patients, caregivers, health plans, and provider groups, using market research, social listening, and competitor analysis to identify trends, opportunities, and gaps.
- Apply a strong understanding of marketing ecosystems, channel interplay, and lifecycle management to deliver cohesive campaigns that advance patient experience and business growth.
- Generate actionable insights from campaign and funnel performance, tailoring reporting for different stakeholders across the organization.
- Balance long-term strategic planning with hands-on execution in a fast-paced, entrepreneurial environment while maintaining strong organization and prioritization.
Minimum qualifications
- 3+ years of marketing and/or design experience
- Bachelor’s degree required, preferred in Marketing
- Familiarity with customer engagement platforms like Braze & Salesforce
- Strong analytical skills (Power BI, Google Analytics, Excel)
- Excellent communication skills and attention to detail.
- A proactive, team-oriented mindset with a willingness to take on new challenges.
Preferred qualifications
- 5+ years of marketing and/or patient acquisition experience.
- Bachelor’s degree required, preferred in Marketing, Business, Public Health, Healthcare Administration, or related field.
- Startup experience a plus
Perks and Benefits:
Free lunch and parking available daily for in office presence!
- Competitive Compensation Package: We offer a competitive compensation package to recognize your valuable contributions and ensure your financial security.
- Comprehensive Medical, Dental, and Vision Benefits: Take advantage of comprehensive healthcare coverage, including medical, dental, and vision benefits, to prioritize your health and well-being. Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) available.
- Paid Time Off: Enjoy paid holidays, vacation time, and paid parental leave to maintain a healthy work-life balance and spend quality time with your loved ones.
- 401K Program with Company Match: Plan for your future with our 401K program, featuring a company match, to help you save for retirement.
- Monthly Phone/Internet Reimbursement: Stay connected with our monthly phone and internet reimbursement, ensuring you have the tools you need to excel in your role.
- Comprehensive Life and AD&D Coverage: Enjoy peace of mind with 100% premiums covered by GGH for Basic Life and Accidental Death & Dismemberment (AD&D) insurance for full-time team members. Additionally, voluntary supplemental life insurance is offered at a discounted rate.
- Short-Term Disability Coverage: Gain additional financial security with voluntary short-term disability (STD) coverage. This benefit provides a percentage of your salary during periods of illness or injury that prevent you from working for a set period of time.
- Collaborative and Supportive Community: Join our collaborative and supportive GGH Nurse Practitioner Community, with dedicated care coordinators and MD advisors, to foster professional growth and success
Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. GGH is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider applying. You may be just the right candidate for this role or another one of our openings!
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