Marketing Manager

JOB DESCRIPTION

JOB TITLE: Marketing Manager

REPORTS TO: Director of Sales & Hospitality

This is a salary, full-time position with benefits.

JOB RESPONSIBILITIES:

This is a position requiring a unique combination of personality, expertise, efficiency, and a deep understanding of the Bristol voice and brand. The Marketing Manager will work closely with and report to the Director of Sales & Hospitality to cultivate and maintain the Bristol brand and further the presence of Bristol Brewing on site, in the marketplace, and in the digital space, through digital marketing, social media, POS development and sales team support, and event promotion, planning, and execution.

The ideal candidate for this position will be a hard worker with a high degree of professionalism who also enjoys some levity at the office. An appreciation for the benefits of a not-quite-corporate environment will go a long way—if paired with a tolerance for the challenges that go along with being small and often grass roots in nature.

Compensation: $40,000–$55,000

JOB DUTIES:

Marketing Management

Communicate frequently and openly across the brewery and with external partners to verify and support the consistent and authentic representation of the Bristol brand and voice

Execute a wide variety of marketing projects for the Bristol sales team, the Bristol Pub, Spark, and onsite events, in coordination with external designers

Develop creative concepts and write copy as needed

Work closely with external marketing agency to strategically and creatively develop advertising campaigns that are on brand and achieve marketing goals

Keep WordPress websites current by updating beers, menus (Spark BBQ and Bristol Pub), employees, events, etc.

Respond to reviews and maintain Google presence online

Create monthly newsletter for email subscribers

Write beer descriptions for new beers based on tasting and input meeting with head brewer

Train and collaborate with Marketing Director on development of beer names, logos, and package design and printing, transitioning to full responsibility when ready

Closely examine project proofs for accuracy, requesting backup proofing from Director of Sales & Hospitality on projects of significant cost or complexity, and approve or request changes

Coordinate with vendors and suppliers as needed

Attend beer releases and other events to collect photography content for social media and other purposes

Occasional errands for job completion (i.e. pickup of completed marketing jobs)

Attend weekly meeting with Director of Sales and Hospitality

Attend monthly meeting with marketing agency

Attend weekly sales/marketing meeting

Attend monthly all-staff meeting, sharing marketing updates

Maintain a list of local/regional media editorial calendars and submit listings for Bristol events

Social Media Management and Content Creation

Near-daily posts to Bristol social media pages (primarily Instagram and Facebook, occasional content for YouTube)

Create unique content that positively contributes to Bristol Brand and conveys authentic personality of Bristol (i.e. reels, posts, stories)

Maintain and execute a social media posting schedule consistent with marketing goals

Respond to direct messages, comments, and inquiries from followers

Interact with postings from other local businesses

Repost fan/customer stories and content

Update product photography for Shopify and social media

Onsite Event Assistance and Execution

Plan and execute on-site events for Bristol and Ivywild School in coordination with the Director of Sales & Hospitality and Ivywild Events Manager

Coordinate with vendors, suppliers, and rental partners

Coordinate registration and ticketing of events

Attend regular planning meetings leading up to major events

Financials and Planning

Work with Director of Sales & Hospitality to review the marketing budget consistently to track spending and keep marketing and sales in alignment

Work with Director of Sales & Hospitality, helping to maintain alignment between sales and marketing with annual plans and larger sales and marketing initiatives

SKILLS AND QUALIFICATIONS:

Bachelor’s degree in Marketing, Digital Media, Communications, Business, or other related field

Candidates with lesser degree plus equivalent experience will also be considered

Demonstrated experience managing social media for a company/brand for 1+ years

Passion/curiosity for craft beer and basic knowledge of craft beer industry

Excellent communication skills – written, spoken, and visual

Strong writing skills with close attention to detail and accuracy

Proficiency in Google Workspace (or equivalent knowledge of Excel and Word)

Experience in craft beer/alcohol industry a PLUS

Graphic design skills a PLUS

Familiarity with programs such as WordPress, Shopify, and MailChimp a PLUS

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person