Marketing Manager

The Opportunity

Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Companies like Mondelez, Anheuser-Busch, and General Mills partner with us to create real-world consumer engagement experiences at scale — driving product trials, authentic content, and measurable results.

We’re growing. We’re ambitious. And we need a Marketing Manager who wants to build the marketing engine that fuels that growth.

This isn’t a “post to social and make a deck” role. You’ll own the full breadth of B2B marketing — from thought leadership and content strategy to sales enablement, case studies, events, and campaign execution. You’ll work directly with our CMO, collaborate with our Art Director on creative production, and partner closely with our sales team to build the materials, proof points, and tools they need to win complex enterprise deals.

Our sales team sells into sophisticated CPG organizations through coordinated team selling. They research accounts deeply, map buying groups, and pursue specific opportunities with precision. They need marketing that matches that level of intentionality — modular content that can be tailored by category, persona, and conversation. If you light up when someone hands you complex problems and says “make this make sense,” this might be your role.

What You’ll Do

• Content & Thought Leadership

  • Shape thought leadership themes in partnership with the CMO and bring them to life through written content and creative assets

  • Develop and execute a content marketing cadence across channels — blog posts, LinkedIn content, email nurture, one-pagers, and more

  • Build and maintain a case study pipeline — from identifying proof points and drafting narratives to managing client approvals and production

  • Translate complex product capabilities and campaign results into clear, compelling stories for prospects and clients

• Sales Enablement for Team Selling

  • Partner with our Sales team to understand what the market is asking and where enablement gaps exist

  • Build and manage a modular content system, organized by persona, category, objective, and buyer journey stage so sales pods can quickly assemble what they need for specific accounts

  • Own production of sales proposals and pitch materials

  • Create measurement storytelling tools that help the team confidently explain the ROI we deliver, and drive adoption of marketing materials across the organization

• Creative Direction & Production

  • Write clear briefs and collaborate with our Art Director through the full production lifecycle

  • Own the creative workflow — from concept through delivery — ensuring quality, brand consistency, and on-time execution

• Marketing Operations & Campaigns

  • Own HubSpot — build and manage email workflows, nurture sequences, reporting dashboards, and campaign tracking

  • Plan and execute events, conferences, and webinars — from strategy and logistics to materials and follow-up

  • Track and report on marketing performance; use data to optimize and inform strategy

• Cross-Functional Collaboration

  • Work closely with Sales, Product, and Operations to ensure marketing is aligned with commercial priorities and company direction

  • Sit in on pipeline discussions and pod planning sessions to keep marketing grounded in real-world field intelligence

  • Help shape how Ripple Street shows up externally — from website to award submissions to media opportunities

Who You Are

• 4–6 years of B2B marketing experience with a strong portfolio of content, campaigns, and enablement work

• An excellent writer who can craft narratives with clarity, personality, and strategic intent — not just grammatical correctness

• A systems thinker who builds reusable, modular content — not someone who starts from scratch every time

• You know what good creative storytelling looks like and can articulate it

• Proficient in HubSpot (or similar marketing automation platform) — workflows, email, reporting, and campaign management

• A structured thinker who attacks unfamiliar problems with rigor, resourcefulness, and a “let me figure it out” mindset

• Insatiably curious — about our space, about what makes people tick, about how to make things better

• Comfortable embedding with sales teams — you understand that great marketing serves revenue, and you want to be close to the action

• Adaptable with AI tools — you use them to work smarter, you’re curious about what’s next, and you’re eager to keep learning

• Kind, energetic, and collaborative. We’re a passionate, quirky crew and we want someone who makes the room better

Compensation

Salary range: $85,000 – $100,000 depending on experience, plus comprehensive benefits including health, dental, and vision coverage, and PTO.

About Ripple Street

Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Through real-world product experiences, we drive brand awareness, product trials, authentic consumer content, retail and e-commerce trips, and measurable sales results.

Why Ripple Street

• We’re building the future of how brands create deeper relationships with real consumers — it’s an exciting, emerging space

• Our work is hard to put in a box because we deliver the whole package — deep product experiences, authentic content, social engagement, and measurable results. No one else does what we do

• You’ll have real ownership, real visibility, and real impact from day one

• We deeply care for our people — comprehensive benefits, open access to leadership, and a culture that values the quirky, passionate humans who make this place what it is