Marketing Manager

Role Purpose

Lead regional B2C and B2B marketing by developing and executing strategies aligned to business goals, using market insights to drive brand awareness, lead generation, and sales growth for Innovo Solutions.

Key Accountabilities

1. Marketing Strategy & Planning

• Develop, execute and monitor annual B2C and B2B marketing strategies aligned with Innovo Solutions Business Goals in the Target Markets.
• Conduct market research to identify customer insights, market trends, and competitive positioning within the Home Furnishing Sector.
• Plan and manage integrated marketing campaigns driving Brand Awareness, Lead Generations, and Sales conversions.

2. Brand Management & Communication

• Lead the Marketing Team to ensure consistent brand positioning across all communication channels, ensuring alignment with Global Brand Guidelines.

3. B2C Marketing Management

• Drive consumer-focused campaigns across digital platforms, social media, email, retail activations, and events.
• Manage promotional calendars, seasonal campaigns, and product launches targeted at individual consumers.
• Optimize customer journey and engagement across online and in-store experiences.

4. B2B Marketing Management

• Develop and nurture marketing initiatives targeting Architects, Designers, Contractors and Real Estate Developers.
• Create Division-Specific Marketing Materials, Catalogues, and Presentations tailored to business customers.
• Support the Sales team with Lead-Generation Campaigns, Trade Events, Networking Activities, and Key Account Communications.

5. Digital Marketing & Performance Optimization

• Oversee digital media planning including paid social, Google Ads, SEO, and content marketing.
• Analyse campaign performance, track KPIs, and provide actionable recommendations for continuous improvement.
• Manage the different Company Websites and all Digital Communication Channels.

6. Cross-Functional Collaboration

• Work closely with Sales, Retail, Product, and Operations teams to ensure marketing alignment with commercial priorities.
• Coordinate with suppliers, creative agencies, production houses, and digital partners to execute campaigns efficiently.

7. Budget Management

• Develop, monitor, and optimize the Marketing Budget to maximize ROI.
• Ensure cost efficiency while maintaining High-Quality Production of Marketing Assets and Events.

Qualifications, Experience, Knowledge & Skills

• Bachelor’s degree in Marketing, Business, or related field (master’s is a plus).
• Minimum 8 years of progressive marketing experience, ideally in home furnishing, retail, or consumer goods.
• Demonstrated success in managing both B2C and B2B marketing programs.