Marketing Manager

We're looking for a Retail and Nutrition Marketing Manager to develop and execute 360 marketing strategies and campaigns. This role will manage performance for the brand's supplement line and apparel across digital and physical activations. The Retail and Nutrition Marketing Manager will be collaborating with nutrition and retail stakeholders, working with internal teams, analyzing campaign performance, managing brand reputation, and orchestrating events to build brand awareness and drive sales, all within a fast-paced, trend-driven environment.

• Strategy Development: Develop and implement marketing strategies and promotions across digital and physical retail including in-store (in-gym), events, online (Shopify, Amazon, and TikTok Shop) and affiliate programs.
• Content Creation: Work with external partners and our internal team to curate and oversee the creation of brand and promotional content that aligns with the brand and business objectives.
• Campaign Management: Manage and execute marketing campaigns, including product launches, experiential events, and brand activations.
• Performance Analysis: Monitor and analyze campaign performance to optimize strategies and identify new market opportunities.
• Market & Trend Analysis: Stay informed on market trends, consumer behavior, and emerging platforms to inform marketing efforts.
• Cross-Functional Collaboration: Work closely with product development, creative teams, and sales to ensure cohesive brand messaging.

Qualifications & Requirements

• Campaign experience with Amazon, Shopify, and TikTok Shop.
• Experience working cross functionally on integrated advertising programs with external retail partners.
• Strong communication and creative skills.
• Ability to analyze market trends and consumer behavior.
• Proficiency in developing social media campaigns, platforms, and community engagement.
• Experience in event and campaign management.
• Strategic thinking and decision-making abilities.