Marketing Manager

The Tucson Symphony Orchestra (TSO) seeks a dynamic and forward-thinking Marketing Manager. This position, reporting to the VP of Marketing and Communications, plays a key role in the marketing team, helping to drive the TSO’s mission to build and enrich community through music. With a passion for and consistent focus on attendance and revenue goals, the Marketing Manager manages engaging season and single ticket campaigns, social media, promotional partnerships, community engagement initiatives, on-site concert activities, and internal departmental reporting.

DUTIES AND RESPONSIBILITIES

Season and Single Ticket Sales Campaigns

• With VP of Marketing, assists with management of all parts of subscription and single ticket marketing campaigns to drive sales, including:
• Creates messaging and segmentation for subscription and single ticket marketing to effectively reach current and future audiences.
• Coordinates the subscription renewal process including renewal timeline, direct mail messages, e-blasts, subscriber guides, etc.
• Develops copy, graphics or video in support of marketing efforts, including proofreading and editing content for clarity and engagement.
• Works with Associate Director of PR & Communications to create compelling email and social campaigns for individual concerts.
• Seeks out local partners and businesses to create promotional opportunities, including possible group sales leads.

Schedule Management and Tracking

• Manages Schedules, Tracking and Reporting in support of departmental efforts.
• Oversees execution of TSO’s Google ad grant program.
• Posts concerts and events on public event calendars.
• Manages media sponsorship and list trade opportunities.
• Manages design, content and production timelines for digital, electronic and print assets, including the in-venue performance programs.
• Manages advertising content and scheduling with media vendors and partner ad agencies.
• Tracks departmental expense budgets and helps facilitate reporting on ROI, revenue projections and other campaign metrics.

TucsonTix

• Working with VP of Marketing and Communications, and Director of Education and Community Engagement, manages the TucsonTix program offering free tickets to youth and select community partners.
• Develops marketing efforts to increase awareness among potential partners; manages application, fulfillment, and tracking processes.
• Tracks program statistics and provides regular reports on reach, usage, and attendance.

Concert & Events Activities

• Coordinates lobby activations and displays, including materials, for all concert events.
• Works with local businesses to create concert-related auxiliary events.
• Rotates concert duty and promotional duties with other Marketing team members.

Community Partnerships and Engagement

• In collaboration with Director of Education and Community Engagement, seeks out and organizes TSO presence at community events and other grassroots opportunities across the city.
• Works with partner organizations such as Visit Tucson, Local First, local chambers, and other arts organizations to pursue mutually beneficial partnerships and increase awareness of the TSO.
• Represents the TSO at community and networking events.
• Manages student outreach programs, particularly the student rush program, to engage college and university students on an ongoing basis.

SKILLS AND QUALIFICATIONS

• BA in marketing, communications, or related field (or relevant experience)
• 2-3 years Marketing experience, preferably in an arts or non-profit setting
• Strong computer skills including Microsoft Office Suite, Adobe Suite, email marketing software and other web-based programs and schedule trackers
• Strong organizational skills and multi-tasking abilities.
• Experience creating and implementing campaigns with an emphasis on attendance and revenue
• Strong writing skills, with attention to detail and the ability to edit and proofread for content and clarity
• Passion for live music, for arts as a tool of change, and a commitment to inclusion and access
• Strong familiarity with the Tucson community
• Creative thinking skills, with the ability to problem solve and think on your feet
• Position will frequently work nights and weekends. Flexible scheduling is available during the week.

Essential Functions:

• Available to work nights and weekends for events and concert duty.
• Available to travel to performances throughout Pima County as needed.
• Maintain an active driver’s license and vehicle insurance.

Job Title: Marketing Manager

Reports to: VP of Marketing & Communications

Supervises: N/A

Classification: Full-time, exempt

Hours: Minimum 40 hours/week

Remote Position: No

Compensation: $52,500 - $57,500 Commensurate with experience

Benefits: Comprehensive benefits

AN EQUAL OPPORTUNITY EMPLOYER

Tucson Symphony Orchestra is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Tucson Symphony Orchestra’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities, programs, and general treatment during employment.

INCLUSION

Our patrons and audiences come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for the performing arts, you will find a home at TSO.

BACKGROUND CHECKS

Prior to submitting your application package for this position, please review it carefully for accuracy. TSO does verify academic credentials for its candidates, and frequently conducts background checks including work history before finalizing an offer.

Pay: $52,500.00 - $57,500.00 per year

Ability to Commute:

• Tucson, AZ 85705 (Required)

Ability to Relocate:

• Tucson, AZ 85705: Relocate before starting work (Required)

Work Location: In person