Social Media and Marketing Coordinator

Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and detail-oriented Social Media and Marketing Coordinator to elevate our brand presence through innovative content creation, strategic social media management, and dynamic marketing campaigns. In this role, you will be the driving force behind our online voice, connecting with our community and amplifying our message to inspire, inform, and engage. If you thrive in a fast-paced environment and love transforming ideas into captivating visuals and stories, this opportunity is perfect for you!

<Responsibilities>

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and brand alignment.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; analyze insights using Google Analytics and web analytics tools to optimize campaigns.
• Manage social media scheduling and posting through applications like Hootsuite and Buffer to maintain a consistent online presence.
• Plan and execute targeted Facebook Advertising campaigns to reach specific audiences effectively while managing budgets for maximum ROI.
• Cultivate relationships with influencers, media outlets, and community partners to enhance public relations efforts and expand outreach.
• Proofread all content meticulously to ensure clarity, accuracy, and brand voice consistency before publication.
• Conduct keyword research for SEO purposes to improve content visibility on search engines; incorporate SEO best practices into all digital marketing efforts.
• Oversee branding initiatives across digital channels to maintain a cohesive brand identity that resonates with target audiences.
• Collaborate with cross-functional teams on e-commerce promotions, product launches, and special events to boost online sales and customer engagement.

<Experience>

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing tools is a plus.
• Familiarity with social listening platforms like Hootsuite or Buffer for scheduling, monitoring, and analytics purposes.
• Solid understanding of SEO principles, keyword research techniques, web analytics tools (Google Analytics), and social media management platforms.
• Experience in public relations activities including relationship management with media outlets or influencers is advantageous.
• Ability to craft engaging content tailored for diverse audiences while maintaining brand voice consistency.
• Strong proofreading skills with an eye for detail to ensure error-free communications across all channels.
• Knowledge of digital marketing strategies including branding initiatives, Facebook Advertising campaigns, e-commerce promotion tactics, and web analytics. Join us in shaping vibrant digital experiences that connect people with our brand! We’re dedicated to fostering an inclusive environment where creativity flourishes—empowering you to make a meaningful impact through innovative marketing strategies every day!

Pay: From $15.00 per hour

Work Location: In person