Marketing Manager

About Us:
At Medical Essential Diagnostics, we are committed to improving the health and well-being of our communities by providing essential cardiopulmonary diagnostic screenings to first responders, educators, and state employees across New Jersey. We are expanding our outreach and are looking for a motivated Marketing Associate to join our team.

Key Responsibilities:

Strategic Planning & Market Positioning

• Create and implement marketing strategies aligned with business goals.
• Conduct market research to identify opportunities, trends, and client needs.
• Develop strategies to enhance brand recognition, awareness, and loyalty.
• Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions.

Campaign Development & Execution

• Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives.
• Ensure consistency in brand messaging and visual identity across all marketing channels.
• Conduct cold calling and outreach to prospective clients as needed.
• Oversee the social media team and their content strategy and execution.
• Oversee mobile team development, scheduling, and growth initiatives.

Team Leadership & Staff Development

• Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment
• Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes.
• Coordinate with team leads and representatives to ensure KPIs are being met across all roles.

Performance Management & Reporting

• Track and evaluate campaign performance to optimize results.
• Monitor key performance indicators (KPIs) and provide regular performance reports to leadership.
• Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers.
• Use data-driven insights to refine marketing strategies and enhance campaign effectiveness.

Collaboration, Operations & Compliance

• Maintain strong relationships with external partners, vendors, and agencies.
• Follow all Marketing SOPs to ensure operational consistency and compliance.
• Other duties as assigned.

Qualifications:

• Bachelor’s Degree in related field
• Proven marketing or sales experience
• Ability to effectively lead a team
• Strong attention to detail
• Strong multitasking skills
• Strong communication skills
• Logistics experience
• Management experience

Pay: $26.00 - $30.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person