Marketing Manager

Job Title: Retail Marketing Manager

Location: Tucker, GA

Company: 101 Smoke Shop

Full-time, $85,000-$100,000/year

About Us:

101 Smoke Shop is a dynamic and fast-growing retail company focusing on smoke products and accessories. We are committed to providing an exceptional experience for our customers and a stimulating work environment for our employees. We are currently experiencing an exciting phase of growth and expansion, and this is an excellent time to join our energetic team with lots of growth potential.

Job Description:

The Marketing Manager plays a pivotal role in driving the success of our retail business by developing and executing effective marketing strategies that promote brand awareness, enhance customer engagement, and drive sales. This role requires a deep understanding of the retail industry, consumer behavior, and creative thinking to elevate our brand's presence in a competitive market.

Key Responsibilities:

• Retail Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's retail objectives. Create plans that integrate online and offline marketing efforts to drive foot traffic, sales, and customer loyalty.

• Vendor Management: Identify, establish, and manage preferred vendors to support marketing systems, assets, and operational needs.
• Project Management: Lead and manage multiple marketing projects from initiation through execution, ensuring consistent follow-up, attention to detail, and on-time delivery. Coordinate effectively with internal stakeholders, vendors, and external partners to maintain alignment, accountability, and high-quality outcomes.
• Promotional Campaigns: Design and execute engaging promotional campaigns and events to attract customers to our retail locations. Collaborate with sales teams to align promotions with sales targets.
• Visual Merchandising: Work closely with visual merchandisers to ensure that retail spaces are visually appealing and consistent with the brand's identity, leading to an enhanced customer shopping experience.

• Customer Insights: Analyze customer behavior and preferences through market research, surveys, and data analysis. Utilize insights to tailor marketing strategies and product offerings.

• In-Store Experience: Enhance the in-store experience by creating captivating displays, interactive elements, and other customer-engaging activities that promote longer dwell times and repeat visits.

• Digital Integration: Develop strategies that bridge the gap between online and offline experiences, utilizing digital tools like social media, mobile apps, and location-based marketing to drive traffic to physical stores.

• Loyalty Programs: Develop and manage customer loyalty programs that encourage repeat business and foster customer retention.

• Partnerships and Collaborations: Identify and establish partnerships with complementary brands, local businesses, and influencers to expand the brand's reach and relevance within the retail landscape.

• Sales Performance Analysis: Monitor the performance of retail marketing initiatives, tracking key performance indicators (KPIs) such as foot traffic, conversion rates, and average transaction value. Make data-driven adjustments to optimize strategies.

• Budget Management: Develop and manage the retail marketing budget, allocating resources effectively across various campaigns and initiatives while ensuring a strong return on investment.

• Team Leadership: Lead and inspire a team of retail marketing professionals, providing guidance, mentorship, and fostering a collaborative and innovative work environment.


Qualifications:

· Bachelor’s degree in Marketing, Business Administration, or a related field required; however, 5+ years of proven business experience may be considered in lieu of a degree.

· Minimum of 3 years of experience in brand management within the retail sector, with a demonstrated track record of successful brand development and execution.

· Strong understanding of market trends, consumer behavior, and competitive dynamics, preferably within the vaping or related retail industry.

· Excellent strategic thinking and creative problem-solving abilities, with a strong eye for branding and visual presentation.

· Proficiency with marketing platforms, analytics tools, and campaign management systems.

· Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and with external partners.

· Strong project management skills, with the ability to prioritize, meet deadlines, and manage multiple initiatives simultaneously.

· Experience managing budgets and optimizing resource allocation.

· Proven leadership ability with experience managing and developing teams.

We offer a competitive salary and benefits package, as well as opportunities for growth and advancement within the company. If you are a motivated, results-driven sales professional with a passion for building relationships and closing deals, we encourage you to apply for this exciting opportunity.

At 101 Smoke Shop, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to having you join our team and be part of our exciting journey!

Join us on this exciting journey, where your skills and passion will contribute to the continued success of 101 Smoke Shop. Apply now to be part of our vibrant team!

Job Type: Full-time

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Retail Marketing: 3 years (Required)
• Smoke Shop or Vape Shop: 1 year (Preferred)

Work Location: Hybrid remote in Stone Mountain, GA 30083