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Marketing Manager
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Position Overview
We are a growing home services company operating across three states, specializing in water treatment and plumbing. We are looking for a hands-on Marketing Manager who can take ownership of lead generation, brand execution, and campaign performance.
This is not a passive, “manage agencies and attend meetings” role. We need someone who thinks like an operator, understands what drives booked appointments, and can execute quickly with a strong ROI mindset.
Key Responsibilities:
Lead Generation & Revenue Growth
Position Overview
We are a growing home services company operating across three states, specializing in water treatment and plumbing. We are looking for a hands-on Marketing Manager who can take ownership of lead generation, brand execution, and campaign performance.
This is not a passive, “manage agencies and attend meetings” role. We need someone who thinks like an operator, understands what drives booked appointments, and can execute quickly with a strong ROI mindset.
Key Responsibilities:
Lead Generation & Revenue Growth
- Develop and execute marketing strategies that drive qualified leads and booked appointments
- Continuously test and improve offers, promotions, and campaigns (seasonal promos, referral programs, service bundles, etc.)
- Partner with leadership to align marketing efforts with sales goals and revenue targets
- Track and optimize cost per lead, cost per acquisition, and ROI
Agency & Vendor Management
- Manage relationships with digital marketing partners (SEO, PPC, Meta, web, etc.)
- Hold partners accountable to performance metrics, not just activity
- Review reporting regularly and make data-driven decisions on budget allocation
- Identify underperforming channels and cut or reallocate spend quickly
Content Creation & Brand Execution
- Create and manage social media content (video, photos, messaging)
- Capture and produce field-driven content (installs, customer testimonials, team highlights)
- Ensure consistent use of branding, messaging, and tone across all channels
- Support internal teams with marketing materials that actually help close sales
Campaign Development
- Launch and manage local marketing campaigns (direct mail, events, referral programs, partnerships)
- Develop promotions that convert (not just “look good”) Coordinate with call center and sales teams to ensure marketing booking
- revenue alignment
Budget Management
- Manage a tight marketing budget with a strong ROI focus
- Prioritize spend on channels that produce results
- Regularly evaluate and adjust campaigns to maximize efficiency
What Success Looks Like
- Increased qualified leads and booked appointments
- Improved cost per lead and cost per sale
- Strong alignment between marketing, call center, and sales teams
- Consistent pipeline of new ideas, offers, and campaigns that drive revenue
- Agencies are accountable and producing results
Qualifications
- 3+ years in marketing, preferably in home services or lead generation environments
- Proven experience managing digital marketing vendors (SEO, PPC, social, web)
- Strong understanding of performance marketing and ROI tracking
- Experience creating content (especially video/social)
- Ability to operate in a fast-paced, execution-focused environment
- Comfortable being both strategic and hands-on
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