Marketing Manager

Job Purpose:

• The Marketing Manager at Lasseter Tractor Company, Inc. will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. This role is crucial in driving the company's growth and enhancing its market presence through innovative marketing strategies and campaigns.

Key Responsibilities:

• Develop and execute marketing strategies aligned with the company's objectives to increase brand awareness and market share.
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform marketing strategies.
• Manage and oversee marketing campaigns across various channels including digital, print, and social media.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing efforts.
• Analyze campaign performance metrics and adjust strategies to optimize results and ROI.
• Manage the marketing budget, ensuring effective allocation of resources to maximize impact.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
• Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
• Stay updated with the latest industry trends and technologies to ensure the company remains competitive in the market.

Required Education:

• Bachelor's degree in Marketing, Business Administration, or a related field.

Required Experience:

• At least 5 years of experience in marketing, with a proven track record of success in a managerial role.
• Demonstrated experience in developing and executing marketing strategies that drive business growth.
• Experience with digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
• Experience in the agricultural or equipment industry is a plus.

Required Skills and Abilities:

• Strong leadership skills with the ability to manage and motivate a team.
• Excellent communication skills, both written and verbal, with the ability to effectively present ideas and strategies.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in using marketing software and tools, such as CRM systems and analytics platforms.
• Ability to work collaboratively across departments to achieve company objectives.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving skills to develop innovative marketing solutions.