Marketing Manager

Job Description – Marketing Manager

Job Title: Marketing Manager

Report to: COO

About Tree of Life:

We are a retail cannabis dispensary that is starting to build an incredible, budding team of professionals who share a unique worldview. We believe in and support our communities and we will eventually be able to give back from 50 to 70% of net profits to the community. Yes, you read that correctly, our mission in this endeavor will be to give back to various non-profits that change monthly. We believe that we should lift others up, as we rise. We believe that it is important for you to feel good about where you work and value our mission as much as we do; to value our mission you have to understand what we do with our resources.

The goal of Tree of Life is to achieve 100% customer satisfaction through outstanding & compassionate customer service, competitive pricing, products of the highest quality with outstanding team performance and community service.

Tree of Life promotes a teamwork environment. By striving for excellence and a “no mistakes or discrimination” attitude we can work together to achieve our goal of 100% customer satisfaction. We want our workplace to be peaceful, compassionate, and accepting for all.

Mission: TRUST

Teamwork: Show up in person and mentally for your team, espouse the culture of a caring attitude

Respect: Respect for others as well as ourselves

Unity: It makes us a better team, as well as a better community member to stand by each other and help each other with purpose.

Service: To our customers, our community and to each other. We should always remember this is a retail service industry that serves a product we all love and also participates in serving the community.

Transparency: If we have transparency in our business practices, with our team members and the community we build trust in our truth.

NOTE: All staff members, regardless of the level of their responsibilities, are expected to model the mission stated above, provide exceptional patient/customer service, and contribute to the knowledge sharing process.

Job Description:

The Marketing Manager will be primarily responsible for supporting the strategy, management, and execution of marketing programs and content that acquire new customers and retain existing ones. This key position requires a natural collaborator who can partner with internal teams, including innovation, outreach, sales, retail, and distribution, to ensure each team's voice is reflected in our communications.

The ideal candidate is a strategic, forward-thinking individual passionate about digital media and marketing communications. This individual will lead all marketing projects, to include the ideation, creation, and execution of marketing content, with the internal marketing department resources, along with working closely with supplier partners and third-party organizations in helping to drive the business. The type of content being created for their promotions will include, but is not limited to, campaign copywriting, promotional copy, newsletters, graphic design, social media assets, customer database communication, etc.

Specific Responsibilities:

• Management and execution of monthly and quarterly marketing efforts to drive the plan (including media planning), and validating/communicating marketing plans to sales outcome
• Partner with the COO and Store Managers to develop campaign strategies tied to revenue
• Manage relationships with vendors to coordinate in store representation with overall strategy 
• Oversee merchandising efforts in partner stores, including print collateral production and distribution. Website look and information that is on brand, compliant, and timely as well as social media oversight
• Launch new products in the market and closely monitor revenue and feedback with executive team  
• Partner with the branding teams to localize the brand strategy
• Partner with PR partners and compliance teams to develop and execute campaigns in a timely fashion
• Partner with the COO and Store Managers to monitor success and make real-time adjustments
• Partner cross-functionally with marketing, operations, and sales to create plans tied to revenue, including promotional strategies
• Partner with the compliance team to oversee consumer-facing marketing materials and ensure their compliance with the state before campaign rollout
• Contribute to marketing leadership with market insights and executional ideas
• Live the brand and be an example of Tree of Life leadership in the market
• Feedback on branding, strategy and store efforts compared to other stores in the same market 

Requirements:

• Minimum 3-5 years of experience with in-market execution
• Minimum 2 years of experience in the cannabis market
• Experience creating and communicating marketing strategy/plans, as well as coordinating and directing marketing efforts
• Experience working within a cross-functional marketing team (cross-functional team leadership experience preferred)
• Minimum 2 years of experience owning marketing efforts tied to revenue goals
• Minimum 2 years of experience managing marketing campaigns
• Experience launching a product in the market
• Experience with revenue planning, partnering with sales and other revenue-generating functions
• Preferred – media buying and PR experience
• Preferred – merchandising experience
• Preferred – experience in a highly regulated industry
• Subject to a background check per state cannabis regulations

Employment is at-will and terminable by the employer or employee at any time, with or without cause, and with or without prior notice. Nothing in this job description shall be read or deemed to create a contract between employee and employer. This job description is for informational purposes only and can be modified by the employer at any time, with or without prior notice.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have experience in cannabis marketing?

Education:

• High school or equivalent (Preferred)

Experience:

• Marketing: 3 years (Required)
• Media planning: 2 years (Required)

Work Location: In person